Content Insider #528 - Tomorrow's Customer
Ensuring your marketing messages resonate with customers and potential customers isn't just nice for marketing management it's important if you want to keep your job. And in line with that millenials are important. But if you want them to get involved with technology show them how easy it is for Gen Zers to take the solution and use it immediately. If you want to know what product trends will really take off take a close look at the people who don't consider them "new" because they were here when they were born. Teens and tweens give you a clear hint as to what works and what doesn't. All you have to do is pay attention.