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Brainwaves and SGT Reinforce Partnership in the Middle East

The cooperation of the two companies goes to the next level after a first, jointly managed customer project at the AUC

DMN Newswire--2009-11-30--SGT, a leading global software vendor in the broadcast and media industry, and Brainwaves, a leading systems integrator for the Broadcast industry in the Middle East, announced that the two companies are going to reinforce their partnership to market, deploy and maintain SGT's VEDA(tm) software suite in the Middle East. The cooperation started beginning of 2008 with a joint project for the American University of Cairo (AUC). Brainwaves was leading the project on-site to install and integrate the VEDA(tm) ingest, content management and news transmission systems.

"The first experiences to work with SGT were very positive and we are convinced that VEDA(tm) constitutes an optimized and highly promising broadcasting solution to manage workflow automation and media asset management for our customers in the region?, said Eyad Labib, CEO of Brainwaves. "We are very happy to strengthen our partnership with SGT. The combination of Brainwave's unique knowledge of the Broadcast industry in the Middle East associated with SGT leading products is a great opportunity for a long lasting, fruitful partnership, which provides a high level of confidence for our joint customers.?

Brainwaves is a Cairo-based IT-Broadcast systems integrator that combines best-of-breed technologies with an extensive engineering services portfolio to grant broadcast and post-production customers the decisive competitive advantage. Brainwaves partners with leading Broadcast and IT vendors like SGT to allow Middle East customers to exploit the key opportunities and challenges resulting from the convergence of broadcast, telecommunications and IT industries.

As a pioneer in Broadcast IT technology, SGT has built the most comprehensive software range in the industry, from program management to play-out automation. With its new VEDA(tm) software suite based on a Service-Oriented Architecture (SOA), SGT is now leading the way towards workflow automation, rich-media content management and new distribution media such as the Internet or mobile phones.

Tailoring a VEDA(tm) solution to individual customer needs requires a full range of professional services, such as consulting, project management, bespoke software development, training and maintenance. SGT teams up with highly experienced systems integrators like Brainwaves for local provision of those services.

"The Middle East is a strategic region for SGT and we have proven that by joining forces with Brainwaves we allow media and TV companies in the region to optimize and enhance their broadcasting systems," said François Chiche, Vice President Sales and Marketing of SGT. "Brainwaves? track record demonstrates their distinct capabilities and know-how to make every single client project a success in their region."

About SGT:

With 20 years of experience in broadcasting, SGT is a leading global software vendor providing innovative solutions for the broadcast and media industries.  More than 300 TV channels worldwide use SGT?s award-winning software suite, VEDA(tm), such as Arte, BeTV (Belgium), Canal +, EPTV (Algeria), Eurosport, France Télévisions, M6, ProfMedia (Russia), RTK (Russia), RTL, SBS (Netherlands), SWR (Germany), TF1, TQS (Canada), TV5 Monde.  The solution based on a service-oriented architecture (SOA) features high flexibility and modularity offering seamless integration into each client?s environment.

The company was founded in 1990 in France. Today, more than 60% of its business is generated outside of France. For more information visit SGT's website at www.sgt.eu

About Brainwaves:

Brainwaves Systems Middle East is the leading ICT-Broadcast System Integrator and technology vendor. Partnering up with the world?s who-s-who of Broadcast and IT systems, Brainwaves counts most of the IT broadcast and graphics landmarks in the Middle East to its credits. Established in 1996, and employing over 60 engineers today, Brainwaves has introduced high-end asset-centric workflow to the Middle East largest digital cinema archive, tightly integrated with a mission critical, state-of ?the-art broadcast environment and restoration facility. Brainwaves designs its offering to help its clients gain and maintain the competitive discriminator, in today?s hypercompetitive market place while offering its clients the highest possible future-proofing and protection investment.. Brainwaves clients include: Al Jazeera, Abu Dhabi TV, Al Hayah, Modern Sport, Al RAI, AL Watan, Qatar TV, ERTU, Media City, Rotana, Melody, Dream TV, and many others.