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Company News: Page (1) of 1 - 11/05/09

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Phoenix Productions Completes Second Campaign for Vaseline Men

Production and Branding Company Flexes Creative Muscle for Vaseline Men & ESPN.

NY, NY ? (November 7, 2009) -- Phoenix Productions was tapped for a second year by Unilever to create and produce an integrated brand creative and custom advertising campaign for Vaseline Men and ESPN.    

Phoenix Productions produced four HD television commercials as well as online and print media featuring "Brothers" star and former NY Giants defensive end Michael Strahan.

Phoenix Productions shot Strahan demonstrating various 15-minute workouts that conclude with the application of Vaseline Men fast absorbing lotion. In addition to the live action, Phoenix created graphic assets and stills for the print, TV and online media.  The spots, which are now airing nationally, can also be seen, along with behind-the-scenes footage, at strongerskin.com.

An integrated multi-disciplinary agency with deep market expertise and Fortune 500 clients, Phoenix Productions has been entrusted to deliver the message of some of the biggest and most meticulously maintained businesses in the world. Phoenix Productions is founded on a contemporary model that uses design, motion graphics and animation as part of its creative and production process. With a seamless integration of creativity, talent and technology provides relevant, high-quality projects from concept though completion. 

"We're very pleased to be working with Unilever for a second year in a row," says Phoenix Productions Founder Chris Phoenix. "This year Vaseline allowed us to build the campaign from the ground up and infuse every facet of the campaign and its execution with our process and creative vision."