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'Bridezillas,' 'Tutera' Drive WE To Best Primetime Performance
Women's-Targeted Service Sets Marks With Households, Viewers, Key Demos
By Mike Reynolds
Boosted by the sixth season finale of Bridezillas and a fresh installment of My Fair Wedding with David Tutera, WE TV scored its best-ever primetime performance.
On Sunday Nov. 1, WE averaged a 0.82 household rating, 765,000 total viewers, 462,000 adults 18 to 49, 470,000 adults 25 to 54 and 364,000 women 18 to 49, according to Nielsen live + same-day data.
The season six concluder of Bridezillas at 9 p.m. (ET/PT) averaged a 1.05 household rating, its second-best ratings performance. The show delivered 964,000 viewers, its most ever, according to officials at the women's-targeted service. Included in that total were a series best 493,000 women 18 to 49.
Overall, season six averaged a 0.72 household rating, up 18% over Bridezillas' fifth campaign, and a 19% jump in average viewership to 668,000.
At 10 p.m., WE's new episode of My Fair Wedding with David Tutera emerged as the series' best-telecast ever with a 0.8 rating, 708,000 viewers on average, 352,000 women 25 to 54 and 335,000 women 18 to 49. Season-to-date My Fair Wedding with David Tutera has averaged a 0.67 household rating, a 43% advance over season one, according to WE officials.
Multichannel News Copyright © 2008 Reed Business Information A division of Reed Elsevier Inc. All rights reserved.
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