Univision-Time Warner Cable Tally 10,000 For VOD Event Launch

Live Telecasts, Musical Performances, Executive Appearances Commemorate Bow Of Lo Mejor On Demand

By Mike Reynolds

More than 10,000 gathered in Times Square to help Time Warner Cable and Univision Communications, Inc. celebrate the launch of the operator's first free Hispanic on-demand channel.Fans of the U.S. leading Spanish-language media company and pedestrians ambling through the "crossroads of the world" on Oct. 23 watched as Univision and broadcast brethren TeleFutura showcased live broadcasts of Despierta AmÉrica (Wake-Up America), and entertainment shows EscÁndalo TV (ShowBiz TV) and El Gordo y La Flaca(The Scoop and The Skinny). Additionally, Univision and Time Warner Cable commemorated the official launch of Lo Mejor On Demand by treating fans to musical performances from top Latino stars, notably a "Despierta AmÉrica" performance by Paulina Rubio, capped off with songs by Lupillo Rivera. There was also a first-time performance by contestants in Univision's primetime reality music series, ¡Viva El SueÑo! (Live the Dream!).Among the executives participating in the event were Sam Howe, chief marketing officer, Time Warner Cable, and Joe Uva, president and CEO, Univision Communications, Inc.Highlights from the Times Square event can be viewed via LMOD, which is available to Time Warner digital-cable (including El Paquetazo) customers in New York, Los Angeles, Dallas, San Antonio, El Paso and San Diego, among other markets serviced by the operator. The Univision Network programming available on LMOD ranges from the most popular shows like Cristina, EscÁndalo TV (ShowBiz TV), SÁbado Gigante (Giant Saturday), RepÚblica Deportiva (Sports Republic) and NuestraBelleza Latina (Our Latin Beauty).

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