Outside Celebrates Bold Changes with Tecate Light

Advertising agency Adrenalina/NY tapped the talents of Director Steve Ramser and Outside Editor Jeff Ferruzzo to complete the latest commercial campaign for Tecate Light. The fully-loaded spots (two :30 versions) illustrate Tecate's take on "change," highlighting their bold twist on marketing "cerveza."

The first spot enumerates Tecate's impact on "change," featuring triumphant footage of boxing champion Oscar De La Hoya and his contemporaries as he "celebrates bold change" dating back to earlier victories. Dancing hydraulic cars follow and not to mention the unveiling of "Chupacabra." The second spot flows similarly including action-packed clips of pro wrestler Rey Mysterio, followed by a vicious Chihuahua with the bark of a Rottweiler. The commercial concludes with a signature Tecate fashion statement, as a man who has traded in his Versace Tee for a Versanchez tee.

Credits:

Client: Heineken/Tecate Light

Airdate: May 2009

Spot Titles: "Changes A" :30, "Changes B" :30

Advertising Agency: Adrenalina/NY

President & Managing Partner: Manuel Wernicky

Brand Management: Yonathan Bendesky

Creative Director: Victor Zeiris

Producer: Jose Escobar

Production Company: Carbo Films

Director: Steve Ramser

DP: Federico Barbabosa

Executive Producer: Javier

Producer: Carol Cohen

Editorial Company: Outside/NY

Editor: Jeff Ferruzzo

Cutting Assistant: Alison Mao

Assistant Editor: Erik Emond

Executive Producer: Sila Soyer

Postproduction Company: Outside/NY

Colorist: Marc Ripper

Visual Effects Company: Outside/NY

Flame: Aniello Zampella

Graphics: Riccardo Sinti

Audio Post Company: Audio Engine/NY

Original Music Piece from Fobia

Title: " Revolución sin Manos"

Sound Design Company: Outside/NY

Sound Designer: Brett Fuchs

Outside is an independent postproduction boutique based in Soho, offering advertising agencies a world-class, collaborative roster of editorial, design and color talent, cutting-edge technology, and exceptional client services. Its client roster includes such prestigious companies as Jaguar, Old Navy, Heinekin/Dos Equis, Showtime, Nascar/ESPN, Tecate, and Exxon, to name just a few.

www.outsideedit.com

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