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Panasonic bolsters AVCCAM line with new camcorder, recorder, and camera head
Camcorder that captures Full HD to SDHC memory cards is priced at $3195
By John Virata
At Panasonic's Sunday NAB 2009 press conference, the company announced a new AVCCAM camcorder that weighs less that 2.2 lbs and features full HD 3MOS imagers to capture MPEG-4 AVC/H.264 video in full 1080 and 720 resolution video. According to the company, the AG-HMC40 is capable of recording to all four professional AVCCAM recording modes (PH mode 21 Mbps/Max 24Mbps; HA mode 17 Mbps; HG mode 13 Mbps; and the extended recording HE mode 6 Mbps. It supports 1080i and 1080p, and 720p HD video. Extending on the format Panasonic introduced at last year's show, the camera captures video to readily available SDHC memory cards that can be purchased at any consumer electronics, discount department store or camera shop. With a single 32GB SDHC memory card, the camera can record three hours of 1920x1080 full resolution HD video in the camera's PH mode; four hours in HA mode; and 5.3 hours in HG mode, and up to 12 hours of 1440x1080 resolution video in HE mode.

Other features include HDMI output, USB 2.0, composite output, analog component, detachable XLR audio input and audio REC level adjustment dials. It features a 2.7-inch color LCD touch viewfinder, Dynamic Range Stretch and a Cine-Like Gamma mode that the company says gives the captured footage a more film like look.
To complement Panasonic's line of AVCCAM camcorders, the company introduced a new compact field recorder priced at $2650. Called the HMR10, the recorder uses AVCHD compression and is an ideal solution for backup recording from any HD SDI capable camera. It records in three modes; PH mode (21 Mbps-24 Mbps), HA mode (17 Mbps) and HG mode (13 Mbps). A fourth recording mode, HE (6 Mbps), records at 1440x1080 resolution . The HMR10 records 1080/60i, 1080/50i, 720/60p and 720/50p.

Panasonic also introduced a point of view camera head that is built around new 1/4-inch 2-megapixel HD resolution 3-MOS imagers and measures at 2.1 inches x 2.2 inches x 4.8 inches. It features a 12x optical zoom lens with Optical Image Stabilizer (OIS) and Dynamic Range Stretch. While the press conference didn't unveil the cameras live, the cameras are at the Pansonic booth, and look for more close up pictures here when the show floor opens. For more information, visit www.panasonic.com/broadcast.
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