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Novarra Adds Widgets to Vision(TM) Mobile Internet & Multimedia Platform

Unique approach offers unparalleled range of content and handset support

February 11, 2009 --

CHICAGO, Feb. 11 /PRNewswire/ -- Building upon Novarra's industry-leading Vision mobile internet and multimedia platform, the company adds support for web widgets to further accelerate mobile data usage and revenue. The broad reaching solution enhances and/or enables widgets on emerging market handsets, mass-market feature phones and smartphones. Additionally, multiple widget frameworks that follow W3C guidelines like Nokia Webkit and Opera Widgets are finally all accessible through the single Novarra platform.

This breakthrough offering improves content discovery and ease of use for consumers, while lowering the cost and time to market for operators and their content partners seeking to deploy new rich mobile services. The capabilities are available in Vision version 8.0 and will be demonstrated at Mobile World Congress booth #AV71. The solution includes:

-- Novarra's own handset widget runtime engine and micro-browser with device integration for mass-market and emerging market handsets


-- An in-network server-based runtime engine to minimize handset requirements and address the specific browser capabilities on mid-tier handsets

-- High performance optimization to reduce payload and increase performance for smartphones with an existing widget runtime environment

-- A personalized widget manager including access to the widget gallery, download/purchase status and persistent settings

-- An ability to create widgets quickly and economically using common developer tools with access to a cross-platform scripting library

-- The operator-grade Vision platform with additional support for mobile content, wireless network optimization, open internet transformation, advertising, Flash and streaming media

"Novarra's expertise and patented server-based technology for mobile internet content delivery uniquely positions us to deliver this best-in-class widget experience," comments Randy Cavaiani, vice president, marketing. "Fragmentation of handset platforms, widget environments and content sources need no longer slow time to market and limit richness of the user experience. Consumers can now easily enjoy their favorite mobile widgets from a large variety of content providers across a broad range of handsets."

Novarra, the Internet Mobility Company, provides a high performance mobile internet product suite for operators and content providers to create new web-based services and revenue streams. Novarra's patented architecture for web content transformation and network optimization is open standards-based and designed for mass-market, high volume mobile consumer deployments. The solution delivers a high quality mobile user experience for services including full rich web, search, widgets, premium portals, personalization, video and advertising as well as support for mobile sites. Global, commercial deployments over 7 years on both 2.5G and 3G networks have proven consumer satisfaction, uptake and increased data services revenues.

Novarra and Vision are trademarks of Novarra. Other trademarks are properties of their respective owners.

Media Contacts: North America: Greg Venne Topaz Partners [email protected] +1 781 404 2400 Europe: Annette Leash / Alexis Dalrymple Hotwire PR [email protected] +44 (0) 20 7608 2500

SOURCE Novarra

Copyright 2008 PR Newswire. All Rights Reserved

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Related Keywords:Internet, Communications, WiFi, Web, Smart Phone, Home Networks, Search, Video, browser, Broadcast, Streaming, Internet/Web, Prosumer/Consumer, Internet, Web, Flash, Graphics/Design, Streaming/Webcast, Interactive/Multimedia, Internet Technology,

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