Company News: Page (1) of 1 - 01/16/09

Outdoor Channel Acquires Top Internet Destination for Firearms and Shooting Enthusiasts

 

January 16, 2009 --

Leading Outdoor Programmer Acquires Down Range TV Website, Bridging Broadcast and Internet to Establish an All-in-One Resource for the Shooting and Firearms Market

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TEMECULA, Calif., Jan. 16 /PRNewswire/ -- Outdoor Channel, America's Leader in Outdoor TV, has acquired the leading firearms and shooting sports online portal, Down Range Television (DRTV). Founded by Outdoor Channel personality and journalist Michael Bane and cowboy action shooter Marshal Halloway, www.downrange.tv is one of the most successful online communities for shooting and firearms enthusiasts with a robust offering of video, active forums and industry coverage.

"This is a logical step in Outdoor Channel's mission to become the top, complete destination for shooting, hunting and outdoors information both on TV and the Internet," said Tom Hornish, COO at Outdoor Channel. "With our production and technology capabilities, we will boost DRTV to the next level, cementing its place as the top destination for shooters and firearms enthusiasts on the web."

As the premier online source for gun owners, sport shooters and hunters to access valuable information about the gun industry, related products and services, DRTV reaches 150,000 to 200,000 visitors each month. Among the site's many features, www.downrange.tv offers original streaming video, weekly audio podcasts and gun giveaways, as well as the ability to socially interact with fellow gun owners, show hosts and columnists.

DRTV was founded in 2006 by Halloway and Bane, who share a rich history on the World Wide Web. In 1995, Halloway launched CAS City at www.cascity.com, the first viable online firearms community. Bane, one of the strongest voices in the shooting industry, was a columnist for the first firearms portal site, GunWeb, in the early 1990s. More information about DRTV and its founders is available online at www.downrange.tv.

About Outdoor Channel

Outdoor Channel is America's Leader in Outdoor TV, offering programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle. The network can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic new website. Outdoor Channel is operated by a wholly owned subsidiary of Outdoor Channel Holdings, Inc. (Nasdaq: OUTD). For more information about Outdoor Channel, please visit www.outdoorchannel.com.

SOURCE Outdoor Channel

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