Quova Introduces IP Geolocation Web Service

Quova On-Demand Enables Easy Building of Localization Applications

November 10, 2008 --

MOUNTAIN VIEW, CA -- (Marketwire) -- 11/10/08 -- Quova, Inc., the leading provider of Internet geolocation data, today introduced Quova On-Demand, a Web service that enables online businesses to easily integrate Quova's IP geolocation data directly into their Web applications. The SOAP-based Web service allows online businesses to quickly write geolocation-based business rules that dictate actions such as displaying local store locations or weather. Or, to check for identity theft or fraud in an online transaction, an e-merchant might create a rule to automatically compare the IP address location of the user to their credit card billing address location. A mismatch, such as the user logging from a different country, could be an indicator of potential fraud.

Quova provides geolocation data by analyzing a visitor's IP address, instantly identifying their geographical location, often down to the city level. Online businesses, E-retailers, ad networks, banks and government agencies integrate geolocation data into their Web applications to geotarget their advertising and content, detect identify theft and card-not-present fraud, manage digital content distribution, comply with local laws and more.

Now applications employing the same quality geolocation data and reliability that Quova is known for are even easier for online businesses to implement and deploy.

Features include:

-- Most Web developers can set up access in less than 15 minutes. -- Automatic updates to the Quova data. -- Sample code provided for easy customization.

Quova On-Demand allows businesses with minimal IT resources to obtain the Quova data without the initial investment required for a server installation. There is no downloading, no installation, and no maintenance required.

"We were very impressed on how easy it was to implement the Quova Web service," said Barbara Bailie, Director Interactive of Astral Television Networks, a division of Astral Media Inc. which is the largest provider of English and French language pay and specialty television in Canada. "We were up and running in a very short time period, which allowed us to meet a very critical deadline. The service was very flexible with respect to setting up the business rules and allowed us to quickly and easily change them on the fly," said Bailie.

Quova On-Demand is an affordable solution for companies with limited budgets or those wishing to "test" geolocation, as customers subscribe on a monthly or annual basis and pay only for the data queries used. Priced on a pay-per-query model, customers are charged only when a query is made to the Quova database. For users with high Web traffic, Quova offers tiered query plans and site licenses.

Quova On-Demand customers will receive free technical support. Quova also provides sample code, and offers best practices advice on the type of business rules to write in order to interpret the geolocation data. Quova's On-Demand solution is available immediately. For more information, please visit www.quova.com.

About Quova, Inc.

Quova, Inc. enables online businesses to instantly identify where a visitor to their Web site is geographically located. Major e-retailers, ad networks, banks and government agencies integrate Quova's data into their Web applications to geo-target their advertising and content, detect identify theft and card-not-present fraud, manage digital content distribution, comply with local laws and more. Quova delivers detailed demographic and network characteristic data about an IP address, down to a city area. The data is 99.9% accurate at the country level and 97.2% accurate at the US State level (independent research conducted by Pricewaterhouse Coopers). Quova, founded in 2000, is based in Mountain View, California and is privately owned. www.quova.com.

Media Contact:
Catherine Koo
Tel: (415) 992-4400
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