Lifetime Networks and REDBOOK Magazine Recruit Country Music's Top Stars for 'Every Woman Counts' Campaign to Urge Women to Vote
October 09, 2008 --
- "Vote (For Your) Country" Non Partisan Campaign Includes Lifetime Television PSAs and REDBOOK Special November Election Issue -
"Who better to represent the heart of America at election time than country stars?" says
"We are thrilled to work with Reba, the queen of country and star of our hit series, and so many other passionate and talented artists. Thirty-five million eligible women did not vote in 2004. With these powerful and respected country voices and with Lifetime and REDBOOK teaming up to amplify them, we can and will change this statistic and get millions more women to make their voices heard," said
The PSAs will air on Lifetime through the
The reach of this partnership and voting project is enormous. REDBOOK has a circulation of 10 million, and Lifetime, far and away the #1 network for women, is in approximately 97 million homes. In order to reach women everywhere they live, work and play, Lifetime and REDBOOK launched the first-ever Every Woman Counts media and advocacy coalition. Celebrities, experts and hundreds of women's nonprofit organizations joined the cause, bringing together more than 15 million women from all sides of the political spectrum.
The REDBOOK cover feature and Lifetime PSAs were shot at the 43rd Annual Academy of Country Music Awards in
The project is extremely meaningful to
"There are people in foreign countries who stand in line all day just to be able to vote, and when people here take it for granted, I think it's a shame. If you have a gripe, you have the right to voice it and try to fix it by voting," said
About Lifetime: Lifetime is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. LIFETIME Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (including myLifetime.com) are part of LIFETIME Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.
About REDBOOK: REDBOOK magazine (www.redbookmag.com) is the total-life guide for every woman who is blazing her own path through adulthood and taking on new roles -- wife, mom, homeowner -- without letting go of the unique woman she's worked so hard to become. Readers can also interact with the brand on the digital front, with REDBOOK mobile (m.redbook.com). REDBOOK reaches over ten million women each month (MRI, Spring 2008) and is published by Hearst Magazines, a unit of Hearst Corporation (www.hearst.com) and one of the world's largest publishers of monthly magazines, with nearly 200 editions around the world, including 18 U.S. titles and 20 magazines in the
About Every Woman Counts: First launched in 1992 and now in its fifth presidential election cycle, Every Woman Counts is the only public service campaign dedicated to encouraging women to speak out on the issues they care about most, vote and run for office. Leveraging the top two television networks for women, Lifetime and Lifetime Movie Network, the 2008 Every Woman Counts campaign has the most extensive on-air programming, digital content, and grassroots efforts to date. Lifetime launched the first-ever Every Woman Counts media and advocacy coalition in partnership with REDBOOK, CosmoGIRL!,
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