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TCL to Show AAA Game Streaming With Playcast and Netrange at IFA 2014


September 05, 2014 --

BERLIN, September 5, 2014 /PRNewswire/ --

Smart TV vendor shows full catalog of AAA console quality video games in the world's leading tradeshow for Consumer Electronics

TCL, one of the world's fastest growing TV brands is showing a console quality game streaming experience at its IFA tradeshow booth in Berlin.

Game streaming is a technology in which videos of major brands AAA, next generation video games are executed on a remote cloud server, and streamed over the internet directly to the TV set, without requiring a console or the game disc. The App is set to be available on the Netrange App portal Europe wide for TCL consumers early next year, and bring a "Netflix-like" consumption model to next generation console games.

"Premium Console quality experiences used to be restricted to the two console brands", said Guy de Beer, Playcast Media CEO. "With our game streaming App, TCL is leapfrogging established console vendors, and extends its value for money leadership to the games space. With our App, TCL is becoming a larger gaming platform than Sony's Playstation 4 or Microsoft's the Xbox One, that's quite astonishing".

"We are very excited about the launch of the console quality game streaming experience at this year's IFA, being fully in line with TCL's current transformation from being a traditional electronics manufacturer to an entertainment technology company," said Marek Maciejewski, Product Development Director Europe at TCL Multimedia.

"This is fantastic news," said Jan Wendt, NetRange CEO. "This could be later seen as the start of changing the gaming industry. We have experienced that in music or movies before."

About TCL Corporation

Founded in 1981, TCL Corporation (000100.SZ) is one of the largest consumer electronics enterprises in China, with over 70,000 employees in 40 countries throughout the world. Currently it has three listed subsidiaries: TCL Multimedia (01070.HK), TCL Communication (02618. HK), and Tonly Electronics (01249.HK), with a diverse business portfolio covering LCD TVs, LCD panels, mobile phones, audio and video equipment, home appliances and lighting products. In 2013, TCL's total sales reached RMB85.32 billion, and the TCL brand value exceeded RMB63.9 billion. TCL is ranked No. 3 in market share of LCD TVs, No. 5 in mobile phones, and No. 5 in LCD panels sector, on global basis. Starting from 2014, TCL is focusing its goal of building new customer-centered "product + service" business model, while pushing its transformation towards "smart + Internet technologies." TCL is committed to its new vision of "enriching lives of its customers by rendering products and services of ultimate experience."

For more information, please visit its website:

About TCL Multimedia

Headquartered in China, TCL Multimedia Technology Holdings Limited (HKSE stock code: 01070) is one of the leading players in the global TV industry. TCL Multimedia is engaged in the research and development, manufacturing and distribution of consumer electronic products. Its ultimate holding company is TCL Corporation. According to the latest DisplaySearch report, the Group ranked No.3 in the global LCD TV market share with a 6.8% market share in 2013. The Group remained its No.1 position in the PRC LCD TV market with a market share of 18.1%.

For more information, please visit

About Playcast

Playcast Media is the leading cloud gaming platform. The company's service features the world's major video game brands and packages them as a monthly subscription and rental models. The game streaming service is offered to users through devices such Smart TVs, set top boxes, microconsoles and other video-enabled connected devices. Playcast's system has been in commercial operation since 2011, serving hundreds of thousands of TV subscribers in 55 countries. Playcast video game partners include renowned publishers such as Electronic Arts, Ubisoft, Konami, Warner Bros, 2K, Namco Bandai, Square Enix, Capcom, Codemasters, Disney, Sega, Atari, THQ, and a long list of indie studios. For more information on the Playcast Media service, visit

About Netrange

NetRange is the leading global provider of white labeled, turnkey Smart TV and OTT ecosystem. The company is operating an integrated, full-service solution which includes billing, Point of Sale management, content aggregation and app development for more than 60 global TV and STB brands. Its fully featured content portfolio includes local and global VoDs, linear TV broadcasters, sports, music and many other genres. NetRange is processing on its white labeled store media transactions for TV users in over 90 countries around the world.

Playcast Media Contacts
Jim Redner
Eric Schumacher
[email protected]


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