NFC Advertising: A New Frontier
September 05, 2014 --
CENTRAL ISLIP, N.Y., Sept. 5, 2014 /PRNewswire-iReach/ -- Near-Field Communications, a way of linking your advertisement to downloadable content via smartphone, has quickly swept the eastern hemisphere in recent years and is now making its way to America. Clear Channel's "Connect", the platform they have developed for NFC, is due to be deployed in 23 countries worldwide and is the premier NFC interface on the market.
Technologies such as NFCs are being developed for ways to reach consumers by more interactive means and drive better engagement. This means, the use of your smart technologies, such as phones or tablets, will grant you access to things such as coupons, contests, and even commercials in some cases. Simply placing your phone next to the receiver (or QR code, whichever is used in your specific case) will access said content.
"New mediums of advertising always arise as the world advances, and this is not something advertisers need to necessarily worry about. Every form of advertising has a purpose, or a goal. The purpose of a print ad is to catch someone's attention and provide a call to action, not necessarily to have interaction.And although the new NFC tech may seem more advanced, a simple QR code on your wrap could provide the same result," TJ Panell of JMR Graphics, nationwide car wraps manufacturer stated.
JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional "Turn Key Service" is backed with a 3M MCS Warranty to give you peace of mind when you need optimum performance for the intended life of your graphics. With our state-of-the-art, cutting-edge facility we inspire our clients by providing creative design, custom-printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.
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SOURCE JMR Graphics
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