BIA/Kelsey Names Stacey Sedbrook VP, Strategic Sales Consulting
Accomplished digital media sales and marketing executive has been tapped to head up the firm's strategic sales consulting practice.
August 25, 2014 --
CHANTILLY, Va., Aug. 25, 2014 /PRNewswire-iReach/ -- BIA/Kelsey, advisor to companies in the local media industry, today announced Stacey Sedbrook has joined the firm as Vice President, Strategic Sales Consulting.
A seasoned digital media sales and marketing executive, Sedbrook will lead BIA/Kelsey's strategic sales consulting practice, advising media clients on overall sales strategy. She will provide clients specific assistance with assessment of infrastructure, process and digital offerings; structuring of cross-platform sales forces; vendor and partner evaluation and strategies; bundling of digital and traditional products; competitive intelligence; advertising data interpretation to pinpoint best sales opportunities; market-specific packaging and pricing strategies; digital agency creation; digital sales implementation; and go-to-market strategies.
"Stacey brings an exceptional record of performance driving the development of innovative, revenue-generating sales and marketing initiatives," said Tom Buono, CEO, BIA/Kelsey. "We're delighted to be able to leverage her media sales expertise and proven abilities to conceive winning sales strategies and high-impact solutions for our clients."
Prior to BIA/Kelsey, Sedbrook was VP of Digital for Beasley Broadcast Group, where she built a digital agency division with turnkey products and sales operations for hand off to the radio sales management team.
She also served as Senior Director of Digital Sales & Operations for Gatehouse Media New England, responsible for rebuilding the digital sales division of Wicked Local by maximizing its existing collaborative digital revenue channel and developing a direct digital channel dedicated to new business development by selling the digital services portfolio.
Previously Sedbrook served as VP, Local Digital Sales for Gannett, Director of Sales Communications & Training for The Dallas Morning News, Director of Online Sales, Marketing and Product Development for the Houston Chronicle, and Director of New Media for The Denver Post.
In addition, as an independent digital strategy and sales consultant, Sedbrook, developed and implemented sales training programs and helped build sales teams from the ground up for media companies in the US and Canada.
BIA/Kelsey advises companies in the local media space through consulting and valuation services, research and forecasts, Custom Advisory Services and conferences. Since 1983 BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directory markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers. BIA/Kelsey's annual conferences draw executives from across industries seeking expert guidance on how companies are finding innovative ways to grow. Additional information is available at http://www.biakelsey.com, on the company's Local Media Watch blog, Twitter (http://twitter.com/BIAKelsey) and Facebook (http://www.facebook.com/biakelsey).
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