Dove Premieres The One Shower Challenge At The 66th Emmy Awards
On TV's Biggest Night, Dove Unveils Breakthrough Body Wash That Gives Award-Winning Skin After Just One Shower
August 20, 2014 --
ENGLEWOOD CLIFFS, N.J., Aug. 20, 2014 /PRNewswire/ --Dove is putting skin in the spotlight at the 66th Emmy Awards. In partnership with E!, Dove will debut the One Shower Challenge during the network's "Live From the Red Carpet" coverage of the Emmys on August 25, inviting millions of women around the country to try the new, advanced body wash formula that provides softer, smoother skin after just one shower.
For more than 50 years, Dove has remained a leader in the cleansing category and has continued to improve their body wash formula to meet the beauty and skin care needs of real women. Now, more than ever before, the difference can be felt after just one shower. To celebrate this latest beauty breakthrough, beginning on Emmy night, Dove will get the new body wash into the hands of women everywhere so they can take the One Shower Challenge and experience the Dove difference for themselves.
To show women the importance of beautiful skin on the red carpet and every day, Dove has partnered with beauty expert and founder of BeautySweetSpot.com, Jeannine Morris, and leading red carpet stylist, Micaela Erlanger. Morris will provide an insider's take on how every woman's beauty routine actually begins in the shower, and Erlanger will share the scoop on how great style starts with beautiful skin. Together, Morris and Erlanger are being featured on E! in the weeks leading up to the big night discussing red carpet beauty and style, making predictions for what will be seen at the Emmys and teasing exciting news from Dove.
Real Women Receive the Ultimate Emmys Experience
Dove will select two real women to be the first to take the One Shower Challenge, and with the help and expertise of Morris, will surprise them with the once-in-a-lifetime opportunity to show off their softer, smoother skin on Emmy night. Women across the country will witness their whirlwind experience during E! Live from the Red Carpet Show, which will show how beauty routines for any occasion - from the red carpet and beyond - start in the shower with Dove. Through the E! Twitter feed @eonline, in conjunction with the E! Live from the Red Carpet Livestream featured on eonline.com, viewers will also be able to submit all of their red carpet beauty questions to Morris and find out how they too can get red carpet ready skin.
Tweet to Try New Dove Body Wash
Throughout Emmy night and while supplies last, viewers can request a sample of new Dove Body Wash by following @Dove or by tweeting @Dove using #OneShowerChallenge. Also beginning on August 25, women can visit Dove.com to sign up for a free sample to take the One Shower Challenge. Getting softer, smoother skin has never been so easy!
"For decades, Dove has been providing real beauty benefits to real women. We look forward to inviting women all over the country to try our new body wash, which not only sets a new level in care with its mild formula, but also improves the feel of skin after just one shower," said Jennifer Bremner, Brand Building Director of Skin Cleansing at Unilever. "In partnership with the Television Academy and E!, Dove will show women all over the country how their beauty routines actually start in the shower with Dove and how they can feel the difference for themselves by taking the Dove One Shower Challenge."
New Beauty Breakthrough from Dove Body Wash
The new Dove Body Washes feature an advanced formula that combines the brand's mildest cleansers with NutriumMoisture technology, offering 10 times more skin natural nourishment than other leading body washes. In the past, women had to choose between a body wash that was gentle on skin and one that had great lather, but new Dove Body Wash has broken this paradigm, providing women with both the mild cleansing their skin needs and the rich, luxurious lather they want. The difference can not only be seen but felt after cleansing as the new body wash formula gives softer, smoother skin after just one shower.* In stores now, the new formula is available in best-selling Dove Deep Moisture Body Wash, Dove Sensitive Skin Body Wash and Dove Gentle Exfoliating Body Wash as well as to the entire Dove go fresh and Dove Purely Pampering Body Wash collections.
Tune in to E!'s Live From the Red Carpet on Monday, August 25 at 6:00-8:00 PM ET/3:00-5:00 PM PT to learn more about the newest beauty breakthrough from Dove Body Wash and visit www.Dove.com/OneShowerChallenge to get a free sample and experience the difference for yourself. Then tell us what you think @Dove using #OneShowerChallenge.
Beauty begins in the shower with Dove.
*Compared to skin before cleansing
Dove, manufactured by Unilever, is the No. 1 personal wash brand nationwide. One in every three households uses a Doveproduct, which includes beauty bars, body washes, face care, anti-perspirant/deodorants, body mists, hair care, styling aids and Dove Men+Care, developed specially for men. Dove is available nationwide in food, drug and mass outlet stores.
About Unilever North America
Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in more than 190 countries. Working to create a better future every day, we help people feel good, look good and get more out of life. In the United States and Canada, the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, St. Ives, Suave, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemme and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, while reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined seven pillars, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or http://www.unilever.ca/sustainable-living/.
About E! Entertainment
E! is the only global, multiplatform brand for all things pop culture. The network is currently available to 98 million cable and satellite subscribers in the U.S. Eonline delivers breaking entertainment news and in-depth coverage on television, movies, music, celebrities, fashion, beauty and lifestyle. One of the fastest-growing, most influential digital properties, Eonline is a leader in online video and mobile and a leading entertainment brand across social. Popular E! programming includes core franchises, "E! News," "The Soup," "Chelsea Lately," "Fashion Police" and "True Hollywood Story," as well as the network's popular series "Keeping Up with the Kardashians," "Total Divas," and "Eric & Jessie: Game On." Additionally, E!'s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on pop culture's biggest nights. E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.
About The Television Academy
The Television Academy seeks to expand the horizons of television excellence. It strives to empower storytellers who shape the evolving television space through the programs, publications and events of the Academy and its Foundation. And it celebrates those who have led excellence by recording their stories and recognizing their achievements through accolades and awards, including television's most coveted prize, the Primetime Emmy Award. For more information, please visit Emmys.com.
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