Schurz Communications and iJento to Combine Online & Offline Subscriber Knowledge
August 19, 2014 --
New York (PRWEB) August 19, 2014
Schurz Communications, a diversified privately-owned, nationwide communications company, has selected iJento to additionally integrate databases from newspaper and digital operations into their analytics platform. With multiple properties, across different states, Schurz will use the integrated platform to progressively construct data across multiple visits, devices and interactions, to further understand subscriber journeys and build rich multichannel subscriber profiles. iJentos analytics platform will then deliver powerful insights to better recognize high value subscribers, deliver superior engagement, increase subscription and advertizing revenues and optimize the full subscriber experience across multiple devices.
Subscriber acquisition and churn reduction are key business drivers for Schurz, so our goal is to help it win and retain high-value subscribers through better marketing analytics, said Peter Ryan, CEO of iJento. Our platform is designed specifically for businesses that engage with subscribers across multiple devices like Schurz, so with iJento they can look forward to learning exactly who their most valuable subscribers are, build strategies for acquiring new subscribers, and understand exactly what they need to do to keep them coming back for more.
We were initially impressed by the business intelligence work of Cox Media Group, said Kerry Oslund, Senior Vice President Publishing and Emerging Media for Schurz Communications. "In finding out more about it, we also learned about its secret sauce--smart people with smart tools, including the iJento platform." Oslund added, "We have multiple big data projects happening in Schurz Communications. Data Realty and Analytics are focused on our cable and high-speed data operations, while iJento will be focused on our newspaper brands and markets. We fully expect those projects to merge someday, but working with iJento will give us additional speed --particularly in leveraging the online clickstream data."
iJento helps businesses do better marketing analytics. The technology platform creates the richest, most accurate customer profiles by stitching together visits across all devices and channels into a complete behavioral picture of preferences and history. From these profiles, advanced segmentations are created that help marketers effectively target customers, predict which customers are most likely to buy, what they are most likely to buy next, and which ones are at risk of buying elsewhere. With over 14 years of multichannel customer intelligence experience, iJento delivers results in a fraction of the time of other enterprise solutions. For more information about iJento, visit http://www.ijento.com.
Schurz Communications, Inc. is a Mishawaka based news and information company, which consists of seven business segments: Broadcasting Radio, Broadcasting TV, Cable TV, Newspaper Publishing, Shoppers, and Digital Media. The company publishes 11 daily and 8 weekly newspapers in medium and small markets including shopping publications in California. It has 10 television stations, owns 13 radio stations and operates 3 others, owns 3 cable companies, and a phone directory. Geographically, Schurz Communications has a presence in Alaska, Arizona, California, Florida, Georgia, Indiana, Kansas, Kentucky, Maryland, Michigan, Missouri, Pennsylvania, South Dakota, and Virginia. For more information about Schurz visit http://www.schurz.com.
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