Alicia Hicks named Vice President of Marketing at Calloway's Nursery, Inc.
August 11, 2014 --
FORT WORTH, Texas, Aug. 11, 2014 /PRNewswire/ --Alicia Hicks has been named Vice President of Marketing at Calloway's Nursery, Inc. (PK:CLWY), effective August 5, 2014. Ms. Hicks formerly served Calloway's in the position Director of Retail Marketing.
Marce Ward, Vice President of Merchandising said, "Alicia Hicks is a valuable asset for our company and she has been an excellent addition to our management team. She has developed and implemented a quality marketing effort that reflects the premium nature of the Calloway's Brand."
As Vice President of Marketing, Ms. Hicks will oversee marketing for all aspects of Calloway's Nursery, Inc., which includes 17 Calloway's Nursery locations in Dallas/Fort Worth, as well as two Cornelius Nursery locations in Houston. Ms. Hicks develops strategic marketing plans and customer experience initiatives for both Calloway's and Cornelius brands across all retail locations.
Ms. Hicks holds an MBA from TCU Neeley School of Business.She has over twenty years of advertising and marketing experience in Radio Broadcasting, including sales and management positions at ABC Radio, a division of the Walt Disney Corporation and CBS Radio.
Calloway's Nursery is a 19-store garden center chain serving both Dallas-Fort Worth (as Calloway's Nursery) and Houston (as Cornelius Nursery). Calloway's Nursery, Inc. was named the 2013 Alumni Business of the Year, by TCU Neeley School of Business as well as Merchandiser of the Year, by Lawn and Garden Retailer Magazine. Most recently Calloway's received the Summit Award, the highest recognition bestowed by the Texas Nursery & Landscape Association.
SOURCE Calloway's Nursery, Inc.
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