Company News: Page (1) of 1 - 08/04/14

In an Age of Decline for Billboard Advertising, Truck Wraps May be the Answer

JMR Graphics, Nationwide Vehicle Wraps manufacturer, discusses newly passed legislation, as well as previously established law, and its effect on the industry as a whole.

August 04, 2014 --

CENTRAL ISLIP, N.Y., Aug. 4, 2014 /PRNewswire-iReach/ -- Nationwide truck wraps manufacturer, JMR Graphics, surveys recent state-driven legislation on public advertising and discusses the implications it will have on a nation built on advertising.

Photo - http://photos.prnewswire.com/prnh/20140801/132758

Everyday, people commute to and from work, passing signs for almost every business in the local area. Frankly, signage is your first impression on a new customer, so it's efficient to make it count. In recent years though, things have gotten somewhat out of hand. The United States has almost one million billboards across the country, approximately half of which have been put up within the past 20 years alone.


With billboards garnering such a negative perception for being "ugly" or "overbearing", the tides of what is considered "effective advertising" seem to be shifting. Federally, "The Highway Beautification Act" dictates the frequency of billboards across the nation, but each state has the power to act within the guidelines and create tighter regulation of their own.

States such as Florida and Michigan have seen contention from residents due to the issue of land displacement, the cutting down of trees to install billboards. Michigan also recently passed legislation on digital billboards, citing they are distracting and forced upon drivers. From a consumer standpoint, they are a nuisance, and from a cost standpoint, they are impractical. Some digital signage could cost roughly $300,000, a number far too great for any medium sized business, or even some larger firms.

So what is the ideal approach today? Subtlety. Advertising that is aesthetically pleasing and doesn't feel forced. Truck wraps advertising is a great way to accomplish this. Companies like Hale & Hearty use very large, high definition imagery of one of their soups with a tagline regarding how it's made from scratch. Nowhere on this does it say to "come in" or "try our food" - it simply elicits a natural response, hunger - which drives you to try their product.

JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional "Turn Key Service" is backed with a 3M MCS Warranty to give you peace of mind when you need optimum performance for the intended life of your graphics. With our state-of-the-art, cutting-edge facility we inspire our clients by providing creative design, custom-printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.

Media Contact: Scott Darrohn, JMR Graphics, 855-347-4228, takara@fishbat.com

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SOURCE JMR Graphics

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