AIRE Radio Networks Signs Syndication Deal to Launch "Por el Placer de Vivir con Cesar Lozano"
Popular Latino Self-Transformational Expert and Author to Make National Radio Debut
August 04, 2014 --
MIAMI, Aug. 4, 2014 /PRNewswire/ --AIRE Radio Networks announced today an agreement to syndicate the radio show "Por el Placer de Vivir con Cesar Lozano" (The Joy of Living with Cesar Lozano) commencing on August 11th.
Known for the uplifting influence and power of his aspirational philosophy, Dr. Cesar Lozano will air Monday through Friday on the Aire Radio Networks' national platform.
"We're extremely excited about our partnership with Dr. Lozano," stated Elisa Torres, Senior Vice President of Network Operations and Affiliate Sales of AIRE Radio Networks. "There's no question that his experience and unique life-approach bring captivating content and create a powerful new vehicle for our advertisers and audiences," she added.
Dr. Lozano will offer daily advice on how to cultivate and nurture all aspects of the mind, body and soul by exploring the many ways in which an individual can lead a happier life. The program will debut in major Hispanic DMAs such as Los Angeles, Chicago, San Francisco, Sacramento and McAllen, among others.
"Dr. Lozano is a well-known and profoundly inspiring personality. With an established on-air national footprint, his content will now align with our advertisers' national branding needs," stated Jack Hobbs, Executive Vice President Corporate Sales at AIRE Radio Networks.
As one of Latin America's most celebrated self-transformational speakers, Dr. Lozano is loved and respected by his many fans for his energetic and optimistic reflections on life.
"This is a tremendous opportunity and I can't wait to share my thoughts and beliefs on the joys of life with America's Hispanic community," commented Dr. Lozano. "I am looking forward to working together with AIRE Radio Networks in providing listeners with a sure-fire formula for meeting the conflicting demands of modern-day life."
Por el Placer de Vivir con Cesar Lozano is now available for syndication. For more information visit aireradionetworks.com.
About Dr. Cesar Lozano
Medical surgeon, author, international trainer and speaker, TV personality and radio host, Dr. Cesar Lozano, began his career as a volunteer doctor and university professor. He also served as managing director in key public health positions and later in life, his passion for helping people inject positivity to their lives led him to become the host of the celebrated radio show, "Por el Placer de Vivir", a top-rated program transmitted throughout Latin America. In addition to radio, Dr. Lozano is the author of 10 self-help publications, including the best seller "Despierta! Que la Vida Sigue" (Wake Up! Life Keeps On.) He is also a weekly TV contributor to Monterrey's Televisa News "Vivir Mejor" (Living Better) section and Televisa's international primetime morning show, "Hoy". Dr. Lozano has a devoted following of more than 3 million Facebook fans and nearly 700,000 Twitter users.
For more information about Dr. Cesar Lozano check out www.cesarlozano.com
About AIRE Radio Networks
AIRE Radio Networks, is a minority certified division of Spanish Broadcasting System (NASDAQ: SBSA) the largest publicly traded Hispanic-controlled media and entertainment company in the U.S. AIRE Radio Networks harnesses the power of SBS' radio and services in the top U.S. Hispanic markets. With over 90 affiliates, 20 owned and operated stations, and targeted network vehicles reaching 12 million listeners in an average week in more than 30 markets, AIRE Radio Networks is supported by national scale solutions; multi-genre programming; Mega TV's over-the-air, cable and satellite distribution throughout the U.S. and Puerto Rico; live concerts and events; mobile and 21 bilingual websites including lamusica.com, a Spanish-English music news and entertainment site. AIRE Radio Networks programs include Latino superstars and megabrands such as Thalia and the Conexin Thalia show; radio's best DJ Alex Sensation and his La Mezcla con Alex Sensation; celebrated self-renovation expert Dr. Cesar Lozano and his Por el Placer de Vivir con Cesar Lozano; radio personality Stephanie Himonidi with her show Chiquibaby, Erica Vidrio and her Potrancazo Mix, and highly rated Alonso Romero a.k.a "El Ratn" with his El Raton's Show, plus 24-Hour music formats La Raza; Tropical, and Latino Pop/AC.
SOURCE Spanish Broadcasting System
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