Viamedia's Becky Jones Named Cablefax's "Cable Marketer of the Year"
Recognized for leadership ability to deliver innovative and effective marketing strategies that impact the cable industry at large
July 29, 2014 --
NEW YORK andLEXINGTON, Ky., July29, 2014 /PRNewswire/ --Viamedia, the television industry's leading independent provider of outsourced local television advertising services on behalf of cable companies,todayannounced thatBecky Jones, the company's Senior Vice President of Marketing & Research,has beenchosen asCablefax's"Cable Marketer of the Year."This honor is part ofCablefax'sTop Ops Awards, an annualseries of awardsrecognizingand honoringexcellence inthe cable industry.
"Viamedia isthrilled that Becky Jones has received this esteemed award," saidMark Lieberman, President and CEO, Viamedia."Becky has built an amazingmarketingteamwhich isalways striving for perfectionandserving our clients, customers and the community to the best oftheirability.We know thatCablefaxonlyrecognizes the most innovative and competitive players in the industry.Thank youfor recognizingBecky andtheViamedia team'scontributions to our media community."
"Viamedia's innovative and effective marketing strategies are well known throughout the cable industry," said CablefaxExecutive Editor Michael Grebb. "Becky Jones has built an impressive marketing machine, and it's wonderful to be able to recognize her many years of hard work in this year's Top Ops magazine. Viamedia streamlines what can often be a daunting and complicated ad-buying process, and Becky's passion comes through whenever she communicates with cable partners, the press or advertising partners."
"Leadinga team ofinnovativeand strategicmarketersfor a company likeViamedia, a company thathas builtitsbrand and reputationuponcustomer experiences, is truly rewarding," said Becky Jones, Senior Vice President, Marketing & Research,Viamedia. "We havesuccessfully established our image into a very recognizable brand in our industry. The impact that we have seen from both our TV commercials and our print ads has been second to none. Our ads are memorable and we are honored thatCablefax has recognized the impact that our team has made on this ever changing industry."
Since Viamedia's inception in 2001,the companyhasbeen a constant innovator, continually adding new technologies and product enhancementstoitsplatform to offer partners and advertisersa multi-screen mix. In 2013, the company launchedplacemedia, a fully automated self-service portal for national television advertisers that enables advertisers to reach audiences across all networks with improved audience measurement and accountability of online, and in 2014 announced plans to bring the platform to the local market areas.
Viamedia has also continued a very successful and award-winning media campaign including an innovative print and television campaign that has helped the company grow to a nationwide footprint across 71 key markets, representing nearly 60 MVPD partners with over 12,000 unique advertisers.
In 2013,Cablefaxrecognized Viamedia's impact on the cable industry by naming the company a Top Ops recipient andawarding the companythe "Cable Technology Award" foritshigh level of awareness and growing relationships in the industry.
Viamedia will be honored atCablefax'sawards luncheon on October 14, 2014 at the Loews Hollywood in California.
Headquartered in New York City, NY and Lexington, KY, Viamedia is a leading provider of outsourced local advertising sales services. The company specializes in selling DMA-based advertising to local, regional and national advertisers on behalf of U.S. cable and telecommunications service providers, utility companies and municipalities. For more information on Viamedia, visitwww.viamediatv.com
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