Viamedia, CenturyLink Expand Advertising Agreement
Viamedia continues to expand its reach as advertising sales representative for CenturyLink's Prism??? TV service
July 28, 2014 --
NEW YORK and LEXINGTON, Ky., July 28, 2014 /PRNewswire/ --Viamedia, the television industry's leading independent provider of outsourced local television advertising services on behalf of cable companies, today announced that it has expanded its agreement with CenturyLink to provide advertising services in three additional key market cities where the company offers its CenturyLink Prism TV service. Those cities include Phoenix; Omaha, Neb.; and Colorado Springs, Colo.
"We are thrilled to expand our agreement with CenturyLink as its advertising sales representative," said Mark Lieberman, President and CEO, Viamedia. "Together, we will open new doors with best-in-class advertising solutions and technologies for businesses in the important markets of Phoenix, Omaha and Colorado Springs. CenturyLink's Prism TV service is one of the most advanced TV services in the world. Combined with Viamedia's talented sales team and deep relationships with businesses of all sizes, we will help the companies realize the benefits of market-based advertising."
CenturyLink Prism TV provides CenturyLink's customers with an alternative to cable and satellite and offers a better choice for their entertainment services. As the country's third largest telecommunications company, CenturyLink is a global leader in cloud infrastructure and hosted IT solutions for enterprise customers. The company provides data, voice, managed services, and advanced entertainment services in local, national and select international markets through its high-quality advanced fiber optic network and multiple data centers for businesses and consumers.
Viamedia has been CenturyLink's advertising sales operator since 2011 in seven markets where it offers Prism TV service: Columbia and Jefferson City, Mo; Ft. Myers, Orlando and Tallahassee, Fla.; La Crosse, Wis.; Las Vegas, and Raleigh, N.C.
The CenturyLink agreement comes on the heels of a banner year that includes a series of important company wins as Viamedia continues to propel its expansion and unprecedented growth. With its dual locations in New York and Lexington, Viamedia has over 300 sales executives across 71 markets in the U.S. serving nearly 60 MVPD partners and over 12,000 local advertisers.
Headquartered in New York, NY, and Lexington, KY, Viamedia is a leading provider of outsourced local advertising sales services. The company specializes in selling market-based advertising to local, regional and national advertisers on behalf of U.S. cable and telecommunications service providers, utility companies and municipalities. For more information on Viamedia, visit www.viamediatv.com.
CenturyLink is the third largest telecommunications company in the United States and is recognized as a leader in the network services market by technology industry analyst firms. The company is a global leader in cloud infrastructure and hosted IT solutions for enterprise customers. CenturyLink provides data, voice and managed services in local, national and select international markets through its high-quality advanced fiber optic network and multiple data centers for businesses and consumers. The company also offers advanced entertainment services under the CenturyLink Prism TV and DIRECTV brands. Headquartered in Monroe, La., CenturyLink is an S&P 500 company and is included among the Fortune 500 list of America's largest corporations. For more information, visit www.centurylink.com.
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