Industry Analyst Jeff Kagan Column: Coming Wireless Industry Change Wave
July 25, 2014 --
Atlanta, GA (PRWEB) July 25, 2014
The wireless industry seems to reinvent itself every five to ten years. The last wave was when the Apple iPhone and Google Android hit the market roughly seven years ago. This knocked industry leaders like Blackberry and Nokia out of their number one spots. The next wave of change is just beginning. Says wireless analyst Jeff Kagan.
Some companies lead these waves that change the industry. Others follow the lead a few years later when they are forced to by a changing marketplace.
The companies who are leading this newest wave of change are AT&T Mobility and T-Mobile. They are rethinking their offerings and reinventing the entire wireless industry. They offer traditional wireless services, but they also focus on offering lower prices and a variety of new ways to use their services, says Technology analyst Kagan.
This new path seems to be working out great.
AT&T announced solid earnings report yesterday and very low churn rates. AT&T says this is the strongest performance in five years. They say that they added more than one million post paid subscribers during the second quarter.
T-Mobile is also growing stronger than it has in many years. They are still the smallest of the wireless carriers, but they are now rapidly growing and capture much of the attention of the marketplace.
I would say the wireless industry growth wave that we have been riding since the birth of the iPhone seven years ago is now changing. I would say AT&T and T-Mobile are the first to change and are both showing strong growth, says Tech analyst Kagan.
Sprint is investing in and reinventing their network from the ground up. I expect to see growth at Sprint as they complete this network. Verizon is always the last to the party. They are as big and strong as AT&T, but they often have to be dragged to the dance a few years later. Says Principal analyst Kagan.
Either way I see these top four players reinventing the way they market and compete in the wireless industry. New first time wireless users are few and far between. Today its a matter of winning customers from other carriers. So networks must keep their churn rates low and keep attracting customers from competitors. Thats the secret sauce, says Kagan.
Read Jeff Kagans column by clicking this Equities.com link.
About Jeff Kagan
Jeff Kagan is an industry analyst, consultant, columnist, author, speaker and futurist. He shares his opinion in many ways over 25 years. Helping to understand our changing world, technology, industry and competition.
He is regularly quoted by the media. He offers comment to reporters and journalists on wireless, telecom, Internet, cable television, IPTV and other tech news stories.
Kagan is known as a Technology Analyst, Tech Analyst, Wireless Analyst, Smartphone Analyst, Telecom Analyst, Telecom Industry Analyst and Principal Analyst.
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Contact: Jeff Kagan by email at jeff(at)jeffKAGAN(dot)com or by phone at 770-579-5810.
Visit his website: at jeffKAGAN.com to learn more.
Full Disclosure: Jeff Kagan is an independent industry analyst. He offers comment to the media on breaking news, announcements, technologies and the changing marketplace. He also writes columns and press releases offering comment, and is an author and speaker. He also works on a consulting basis sharing his opinion.
Twitter: Follow him at @jeffkagan