MundoFox Tampa Increases its Presence in the Local Hispanic Market as it Launches on Bright House Cable in Tampa and secures Title Sponsorship of Conga Caliente
July 23, 2014 --
TAMPA, Fla., July 23, 2014 /PRNewswire/ -- MundoFox Tampa (WSPF-CD 35) today announced that Bright House Cable has launched its Spanish-language programming on its cable system in the Tampa St. Petersburg DMA on Channel 94. The addition of MundoFox Tampa will bring the station's popular shows, such as 100 Latinos Dijeron with host Marco Antonio Regil, drama-series such as El Mariachi and national news with award-winning news anchor, Rolando Nichols, to Bright House subscribers.
"MundoFox Tampa's programming will be a fresh, quality alternative for Bright House subscribers. It's Spanish-Language news and entertainment, but looks and feels like US general market television" said Jose Rodriguez, President of Prime Time Partners, parent company of WSPF-CD 35. "I'm sure that Bright House viewers will enthusiastically choose MundoFox's entertainment environment and attract advertisers who are looking for engaging ways to reach these consumers."
According to Nielsen's 2013 Universe Estimates, the Tampa Bay DMA is the 19th largest Hispanic market with a total of 220,670 Hispanic TV households and growing. The market is out-pacing the national growth rate of the US Hispanic population of 43% with counties like Pinellas showing a 71% growth in their Hispanic population since the 2010 census.
As part of its increased presence in the market, the station has also secured title sponsorship of Tampa's premiere Hispanic festival, now titled MundoFox Tampa Conga Caliente. This is the 10th year of the free-festival being held in early November at Al Lopez Park in Tampa.
"Tampa's Hispanic viewership is growing in numbers and we plan to be a part of that growth by not only supplying an entertainment destination, but by finding ways to partner and support this community," says Linette Rodriguez, Director of Marketing and Promotion for MundoFox Tampa. "Having MundoFox Tampa be a part of such an iconic festival, as Conga Caliente, puts us at the forefront of our community's biggest celebration."
About MundoFox Tampa: WSPF-CD 35
Owned and operated by Prime Time Partners, LLC., WSPF-CD Channel 35 is a low-power broadcast television station in the Tampa Bay DMA. Currently the station is an affiliate of the national Spanish-language broadcast network, MundoFox. For more information, please visit www.mundofoxtampa.com.
MundoFox is a joint venture between Fox International Channels (FIC), 21st Century Fox's international multimedia business, and RCN, the leading Latin American television network and production company belonging to Organizacion Ardila Lulle (OAL). Together FIC and RCN currently reach over 1.6 billion subscribers worldwide with original series, novelas, dramas, game shows, reality, news and lifestyle programming. MundoFox is broadcast over-the-air on the network's affiliate stations as well as through cable, satellite and telco providers in all of the largest U.S. Hispanic households. MundoFox, headquartered inLos Angeles, CA, launched in fall 2012.
About Conga Caliente
Conga Caliente, Premier Family Festival, in its 11th year celebrates Hispanic Arts and Culture. It is the West Coast of Florida's largest Hispanic themed family festival and one of the largest in the State of Florida. Conga Caliente is located in a beautifully tree-lined park setting in Tampa; it's about quality-family fun. The Arts: The festival includes an Arts Village with exhibits of original artworks. Education: The extensive Health village educates about health issues. Tradition: There are domino tournaments, cigar rolling demonstrations and a plethora of ethnic food vendors. The Youth zone includes a sound stage dedicated to youth entertainment. The Main stage provides thrilling entertainment with nationally and internationally recognized musical artist. Keeping it family friendly, there is no admission fee. Conga Caliente is produced by Coda Sound Inc., a full audio, visual and stage event Production Company. www.congacaliente.com, www.codasoundusa.com
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SOURCE MundoFox Tampa
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