THE AMAZING RACE CANADA Returns as Uncontested Winner with 2 Million Viewers Tuning Into Season 2 Premiere on CTV
July 09, 2014 --
- Last night's broadcast is the most-watched premiere of any series this summer and the #1 Canadian premiere of the 2013/14 broadcast season -
- THE AMAZING RACE CANADA trended on Twitter across Canada as fans flocked to social media to live tweet throughout the season premiere -
- New, behind-the-scenes Season 2 special ETALK AND THE AMAZING RACE CANADA: ON THE ROAD AGAIN premieres Friday, July 11 -
To tweet this release: http://bit.ly/VYVjZO
TORONTO, July 9, 2014 /CNW/ - CTV's THE AMAZING RACE CANADA returned for its second summer run last night, instantly re-establishing itself as the #1 program of the summer*. As 11 teams from across Canada battled challenges not for the faint of heart - including an icy zip line and skydiving challenges - more than 2 million viewers (preliminary overnight data) tuned into the second season premiere on CTV, making it the most-watched premiere of any series this summer, and the #1 Canadian premiere of the 2013/14 broadcast season. Overall, 3.6 million unique viewers watched some part of the premiere, which peaked at 2.3 million viewers before Jon Montgomery revealed that Shahla and Nabeela had been eliminated from the first leg of the race. Final data for last night's season premiere to be released when available.
Last night's episode will encore this Friday, July 11 at 8 p.m. ET/PT, Saturday, July 12 at 8 p.m. ET/PT, and Sunday, July 13 at 5 p.m. ET/PT on CTV and CTV GO - and is available now on demand at CTV GO.
**Media Note** Download artwork for THE AMAZING RACE CANADA at BellMediaPR.ca
Also to note:
- THE AMAZING RACE CANADA overwhelmingly won Tuesday night among total viewers and all key demos nationally.
- The season debut led the night among total viewers and key demos (A25-54, A18-49) in all markets.
- In Toronto, the premiere delivered a 7.2 rating for total viewers and 6.9 for A25-54. More than one in four adults in all key demos watching television in Toronto were tuned into the broadcast.
- In Edmonton, the premiere delivered an impressive 5.9 rating for A25-54, 6.5 A18-49, and 8.0 for A18-34.
Throughout the broadcast, THE AMAZING RACE CANADA trended on Twitter across Canada as fans flocked to social media to live tweet throughout the season premiere. More than 6,000 mentions of THE AMAZING RACE CANADA-related terms were tweeted in the 24 hours surrounding the broadcast generating more than 14 million estimated impressions.
Next week on THE AMAZING RACE CANADA (Tuesday, July 15 at 9 p.m. ET/PT on CTV and CTV GO), teams race to surfing hotbed in Tofino, B.C. As the race heats up, some of the teams start to lose their cool. At the Detour, things turn a little fishy, while some teams struggle not to wipe out from the race.
The 10 remaining teams vying for the biggest grand prize in Canadian television history are:
- Pierre and Michel - Twin Brothers, Montreal
- Alain and Audrey - Dating, Montreal
- Mickey and Pete - Best Friends, Muskoka, Ont.
- Sukhi and Jinder - Siblings, Terrace, B.C.
- Natalie and Meaghan - Teammates, Scarborough, Ont. and Calgary
- Rex and Bob - Engaged, Ashburn, Ont.
- Laura and Jackie - Married, Toronto
- Jen and Shawn - Married, Halifax
- Ryan and Rob - Co-Workers, Vancouver
- Cormac and Nicole - Mother and Son, Winnipeg
Fans of the race can also get an exclusive look into Season 2 with the new half-hour special: ETALK AND THE AMAZING RACE CANADA: ON THE ROAD AGAIN, this Friday, July 11 at 7 p.m. ET/PT on CTV and CTV GO. ETALK host Devon Soltendieck talks winning strategies with the racers and joins host Jon Montgomery to participate in the challenges of the first leg of the race.
The four premier sponsors for THE AMAZING RACE CANADA are Air Canada, Chevrolet Canada, DQ Canada, and Scotiabank.
Commissioned by CTV, Season 2 of THE AMAZING RACE CANADA is produced by Insight Productions in association with CTV and with the support of Profiles Television Productions. Insight Productions' John Brunton and Barbara Bowlby are Executive Producers, and Mark Lysakowski is Supervising Producer. Corrie Coe is Senior Vice-President and Robin Johnston is Director, Independent Production at Bell Media. Mike Cosentino is Senior Vice-President, Programming, CTV Networks. Phil King is President - CTV, Sports, and Entertainment Programming.
SOCIAL MEDIA LINKS:
CTV is Canada's #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada's most-watched television network for the past 13 years in a row. CTV is a division of Bell Media, Canada's premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. More information about CTV can be found on the network's website at CTV.ca.
Source: Numeris (BBM Canada), 2013-14: Sep 23, 2013 - Jul 8, 2014, overnight data. *Summer 2014: May 26-June 29, final data
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