Eric Revels Creative Co. (ERC Co.) helps Ankin Law Office debut its first-ever advertising campaign to Hispanic Audience
With the 5th largest Hispanic community in the United States, Chicago-based Ankin Law and ERC Co. partner to make an impact
July 08, 2014 --
CHICAGO, July 8, 2014 /PRNewswire-iReach/ -- ERC Co. and Ankin Law hope to inform Chicago Hispanics when, where and how to get legal counseling and guidance - if they have been injured in an auto accident, at work, or qualify for Social Security Disability compensation.
The new work represents an extension of the original "Stickman" campaign (an English-language marketing initiative developed by ERC) and showcases three new executions both concepted and produced with the Hispanic audience in mind. The new TV executions focus on a variety of topics including Social Security Disability, Workers' Compensation and Auto Accidents. All while showing how Ankin Law can help.
With the Hispanic audience's appreciation of a "personal touch" by relating a person to the brand, Spanish-speaking Ankin employees were prominently featured as spokespeople in the spots. A split-screen technique was used in two of the executions to bring home the personal touch. Additionally, the "Stickman" campaign was modified to better reflect the "true-to-life" situation of most Hispanic families in Chicago. The TV spots include several children and show the standard city-living accommodations of two-flat housing. ERC also planned and placed the supporting media on key Hispanic stations and programming.
"Knowing how important Hispanics are to the Chicago community, we knew we had to do something," said Eric Revels, Owner and Creative Director of ERC Co. "Extending the 'Stickman Campaign' to target Hispanics made a lot of sense. To personalize the campaign even further, we opted to feature a few of Ankin's Hispanic/Spanish-speaking team members for credibility. We really hope this initiative increases awareness of the Ankin Law Office and the great services it can provide to folks who need legal representation."
"While Ankin has offered bilingual legal services for a while, I knew that we could do more. I really wanted us to reach out to this prevalent and growing community," said Howard Ankin, Owner and Partner of Ankin Law Office. "I'm pleased that ERC was able to develop a solution within our current campaign along with featuring some of our key Spanish-speaking employees. I wanted the Hispanic audience to know that we are here to help them."
The campaign launched over the Fourth of July weekend on Univision and UniMs and includes a local sponsorship of Sbado Gigante.
Check out the new Ankin Law Office campaign at: http://vimeopro.com/user5572588/ankin-law-1.
View all of ERC Co.'s video work for Ankin Law at http://vimeopro.com/user5572588/ankin-law.
ABOUT ERIC REVELS CREATIVE CO. (ERC CO.):Founded in 2009 by Eric Revels, ERC has been providing integrated marketing communications solutions to its business partners. ERC is a creative house made up of marketers, creatives and media professionals who deliver high-quality, effective work and an enjoyable agency experience. Select clients include Ankin Law Office, StreamLinx, The Chodos Group, Heinz and Hammes Co. For more information, please visit: http://www.erccreative.com/
ABOUT THE ANKIN LAW OFFICE:The Ankin Law Office (http://www.ankinlaw.com/) is dedicated to helping victims recover from personal injury accidents, such as auto accidents, workplace accidents, and medical mistakes. It also offers a social security disability practice. Mr. Ankin can be reached at (312) 346-8780 firstname.lastname@example.org.
Media Contact: Candace Graham, Eric Revels Creative Co. (ERC Co.), 866-233-7424 x102, email@example.com
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SOURCE Eric Revels Creative Co. (ERC Co.)
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