Xoom Launches a New Advertising Campaign With Brand Ambassador, Mr. Amitabh Bachchan
July 07, 2014 --
SAN FRANCISCO, July 7, 2014 (GLOBE NEWSWIRE) -- Xoom Corporation (Nasdaq:XOOM), a leading digital money transfer provider, has launched a new advertising campaign, featuring a series of television commercials with Bollywood legend Mr. Amitabh Bachchan. All three T.V. ads ("Lightning," "OM" and "Jaldi Jaldi") were produced in Mumbai, India by acclaimed Bollywood movie director Shoojit Sircar and are touting Xoom's instant bank deposits to India.
"Our customers are able to directly relate to the new campaign through the pervasiveness of 'instant' in our everyday lives whether it's how a child wants everything right away, the speed of a lightning bolt, or the immediate calmness one feels when their money is instantly and safely deposited," says Julian King, Xoom's Senior Vice President, Marketing and Corporate Development. "Amitabh Bachchan depicts each scenario with ads that are powerful, humorous, emotional and yet straightforward about how Xoom's instant deposit service is a truly magical and transformative experience for both the sender and their receivers."
"Lightning" encapsulates the speed of Xoom instant deposits as clouds rumble, lightning flashes and Mr. Bachchan catches a ball of lightning and flings it to shatter the five days waiting time. "Lightning" can be viewed here: https://www.youtube.com/watch?v=0Ci8qabfmiU.
"OM" features a group of people meditating due to the stress caused by waiting five days for their bank deposits to reach their accounts in India. As they meditate in search of an answer, Mr. Bachchan appears, offers a more peaceful solution and tranquilly begins chanting "Xooooommmm." "OM" can be viewed here: https://www.youtube.com/watch?v=UiGBxqCoehc.
In "Jaldi Jaldi," Mr. Bachchan tugs at the emotions of NRIs, reminding them of their childhood and how they expected their parents to grant every demand instantly. With Mr. Bachchan's declaration "don't make your parents wait," "Jaldi Jaldi" resonates with viewers, taking them back to those childhood memories.
"Jaldi Jaldi" can be viewed here: https://www.youtube.com/watch?v=jwOy_MqCaz4.
Xoom is a leading digital money transfer provider that enables consumers to send money to 31 countries in a secure, fast and cost-effective way, using their mobile phone, tablet or computer. During the 12 months ended March 31, 2014, Xoom's more than 1.1 million active customers sent more than $6.1 billion to family and friends. The company is headquartered in San Francisco and can be found online at www.xoom.com.
Robin Carr, Xoom