Entravision Communications Corporation's Phoenix, Arizona Radio Stations Strengthen Ratings Leadership
La Tricolor KLNZ-FM Ranked Number One Spanish-Language Radio Station and Number One in Afternoon Drive Time Among Latino AdultsJose KVVA-FM Ranked Number Two Spanish-Language Radio Station and Number ...
June 25, 2014 --
PHOENIX, June 25, 2014 /PRNewswire/ --Entravision Communications Corporation (NYSE: EVC), a diversified Spanish-language media company, today announced that its La Tricolor KLNZ and Jose KVVA are the top two Spanish-language radio stations among Latino Adults 18-49 in the Phoenix market. La Tricolor KLNZ is the number one Spanish-language radio station in Phoenix, Arizona, with an 8.3 share of listening during the full week (Monday through Sunday from 6:00 a.m. to midnight) among Latino Adults 18-49, according to the May ratings report released by Nielsen Audio.
Entravision's La Tricolor KLNZ's Erazno y La Chokolata is the runaway leader in afternoon drive time. The show commands an 11.8 share among Latino Adults 18-49 twice its nearest Spanish language competitor and its share is up 8% month-to-month. Erazno y La Chokolata is also the leading afternoon drive program among Latino Adults 18-34 and 25-54. Entravision's La Tricolor KLNZ also performed well in morning drive time due to a strong debut from its morning show, El Levanton con el Foras. The Spanish-language program launched in March and has averaged a 7.7 share of Latinos 18-49 since its start, up 17% over its March performance.
Entravision's Jose KVVA-FM was the number two ranked Spanish-language radio station in May among Latino Adults 18-49 during the full week, with a 7.3 share of listening. KVVA's ratings success is due largely to the popularity of its morning program, El Genio Lucas. El Genio Lucas is the most listened-to program in morning drive time (Monday through Friday from 6:00 a.m. to 10:00 a.m.) in Phoenix among Latino Adults 18-49 with a 10.3 market share and grew 32% in average audience month-to-month.
In weekday primetime (Monday through Friday from 6:00 a.m. to 7:00 p.m,) La Tricolor KLNZ-FM is the leading Spanish language radio station in Phoenix with an 8.6 share of the audience followed by Jose KVVA-FM with a 7.9 share.
"Entravision's impressive showing in Phoenix demonstrates our commitment to local radio and providing our listeners with the most engaging Spanish-language programming," said Jeff Apodaca, Executive Vice President, Mountain Region, of Entravision. "Phoenix has become home to a vibrant and growing Latino community and we are proud to position Entravision as the source for innovative programming that is both entertaining and culturally relevant. We will continue to develop our presence in the region through leading content and services that meet the needs of our listeners and advertising clients."
Arizona is one of Entravision's larger radio markets, with a cluster of four radio stations, websites and other interactive digital media located in Phoenix. In this market, Entravision owns and operates radio properties KBMB ESPN 710 AM, KDVA Jose 106.9 FM, KLNZ La Tricolor 103.5 FM and KVVA Jose 107.1 FM.
Source: NIELSEN AUDIO, PHOENIX METRO, MAY 2014
About Entravision Communications Corporation
Entravision Communications Corporation is a diversified Spanish-language media company utilizing a combination of television, radio and digital operations to reach Latino consumers across the United States, as well as the border markets of Mexico. Entravision is the largest affiliate group of both the top-ranked Univision television network and Univision's UniMas network, with television stations in 19 of the nation's top 50 Latino markets. The company also operates one of the nation's largest groups of primarily Spanish-language radio stations, consisting of 49 owned and operated radio stations. Additionally, Entravision has a variety of cross-platform digital content and sales offerings designed to capitalize on the company's leadership position within the Latino broadcasting community. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC.
SOURCE Entravision Communications Corporation
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