Kabillion, the Free on Demand Kids TV Network, Partners With FullBottle and Signs Kraft's Capri Sun Roarin' Waters as First Sponsor
June 23, 2014 --
WOODLAND HILLS, Calif., June 23, 2014 /PRNewswire/ --Kabillion, the only independently owned company ranked among the U.S. Top 10 Kids Free On Demand TV Networks currently in over 45 million homes and owned by Splash Entertainment, announced today that the company has formed a partnership with FullBottle, the digital youth entertainment platform connecting advertisers with young audiences, whereby FullBottle will now be selling multi-platform advertising and sponsorship campaigns on the Kabillion Free on Demand TV Network. It was also announced that Kraft's Capri Sun Roarin' Waters, one of the hottest kids' drinks in the marketplace today, has already committed and is signed on as the first sponsor through this new partnership. Nicolas Atlan, Kabillion President & Splash Entertainment Co-CEO and Reed Berglund, FullBottle CEO made the announcement jointly today.
FullBottle has built a distribution network reaching millions of youths watching videos and playing games. Available instantaneously and across all platforms, the ad network features content that entertains, empowers and inspires.
"FullBottle is the perfect partner for Kabillion as they are experts in working with companies who produce programming that younger audiences consume on a massive basis. And to come out of the gate with Capri Sun Roarin' Waters, lets us know we are definitely on the right track. We are delighted to be working with all of these companies," stated Atlan.
"Additionally, we are confident that FullBottle will take a 360 degree multi-platform approach incorporating its mobile and online network with our television network allowing advertisers to reach millions of young people. FullBottle's expertise in shifting consumer behavior and their up-to-the-minute knowledge of the marketplace will be a perfect fit for the time shifted audience of Kabillion who has now reached a tipping point in terms of households and views and is entering into a new phase of growth," added Atlan.
"Youth marketers have few safe, scalablealternatives to work with outside ofDisney, Nick, and Cartoon. This partnership creates a truecross-platform network foryouth marketers to feel confident in where, when, and how their messages are shared with young consumers. We're excited about this partnership because, as linear TV viewership erodes, Kabillion offersadvertisers the rare combination of quality programming reaching an audience with a high concentration of kids. As a valued partner of FullBottle we couldn't be happier to have Capri Sun Roarin' Waters partnering in this exciting expansion of the FullBottle offering. With the addition of Kabillion,FullBottle's cross-platform network now reaches nearly 20 million youths in safe, brand-friendly environments," commented Berglund.
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