Company News: Page (1) of 1 - 06/23/14

Penton SmartReach Expands Market Reach

Launches an Integrated Customer Database for the Agriculture MarketOffers Access to Over Two Million Decision Makers and Influencers Across the United States

June 23, 2014 --

NEW YORK, June 23, 2014 /PRNewswire/ --Penton,a leading professional information services company, today announced the expansion of its reach into the agriculture market, which offers access to over two million decision makers across the United States. Penton Farm Progress is the nation's largest agricultural information business, reaching 2.2 million farms and ranches across the U.S.

In March, Penton launched the Penton SmartReach division. This new division focuses exclusively on the development, management and delivery of targeted data and subscriber information to help direct marketers identify, reach and activate more prospects and generate more effective leads.

"As the recognized leader in the agricultural market, Penton SmartReach for the agriculture market is an excellent resource for companies promoting new and existing products and services in the industry," said Joann Kropp, Vice President, Customer Data Solutions. "We have deep agriculture industry knowledge and a first hand understanding of the information industry decision makers seek. We look forward to collaborating with customers to drive effective marketing and lead generation in the agriculture industry."

Penton SmartReach U.S. Agriculture is comprised of industry leading publications including the Farm Press and Farm Progress group publications, Corn & Soybean Digest, Farm Futures, Farm Industry News, Hay & Forage Grower, BEEF, BEEF Vet, National Hog Farmer, Feedstuffs; as well as highly-recognized events such as the Farm Progress Show, Husker Harvest Days, Hay & Forage Expo, and the New York Farm Show.

SmartReach for the agriculture market offers rich data that taps into key agricultural statistics and demos including:

    • Acreage (Alfalfa, Hay, Citrus, Corn, Cotton, Soybean, Wheat, and more)
    • Number of Livestock
    • Job Title
    • Annual Farm Income
    • Sales Volume
    • Employee size
    • Number of Heavy Duty Equipment

For additional information on Penton SmartReach for the agriculture market, visit

About Penton
Penton is a professional information services company. We engage and inform millions of professionals every day, helping them decide how togrowand solvetheir most critical business challenges. As a leading provider of workflow solutions and insightful content, marketing services and networking via in-person and online events, we help businesses do business. We focus our industry expertise on five core growth markets agriculture, transportation, natural products/food, infrastructure, and industrial design and manufacturing.

Penton is a growth company with a track-record of strong performance and success and is backed by its co-owners: MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP.

For additional information on the company and its businesses, visit

About Penton Farm Progress
Penton Farm Progress,, is the largest most diversified agriculture information business in North America. Through a robust network of live events, digital products, data, marketing services, broadcasting and publications, Penton Farm Progress is connected to nearly all of the nation's most economically significant farmers, growers and ranchers in the United States.

Penton Farm Progress is a Penton business.

Kate Spellman
SVP, Marketing
[email protected]

Joann Kropp
VP, Customer Data Solutions
Penton SmartReach
[email protected]


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