Transamerica Announces Partnership with 120 Sports, a New Sports Network Built for the Digital Generation
June 23, 2014 --
LOS ANGELES, June 23, 2014 /PRNewswire/ --
Transamerica is pleased to announce that it will be an Official Launch Partner of 120 Sports, a first-of-its-kind network involving multiple leagues and media properties. Announced earlier this year, this innovative and new live-streaming digital sports video programming network features sports news, highlights and live look-ins, all integrated with real-time social conversation and produced for the digital generation and the devices they use most.
As a launch partner, Transamerica will be actively integrated into multiple components of the 120 Sports experience each day, including but not limited to: real-time creation of branded programming, social media and video and display assets.
"Transamerica is proud to partner with 120 Sports. This exciting combination of high-energy sports, cutting edge digital and social media engagement is an innovative and exciting platform for us to be aligned with. At Transamerica, we are in the business of helping people transform their tomorrow by creating better financial futures.We have recently re-brandedTransamerica and made significant investments in our digital and social media platforms and believe 120 Sports can be a great catalyst to help connect Transamerica with key audiences and build brand awareness."
- Bill Tate, Senior Vice-President,Marketing-Transamerica
120 Sports will deliver unauthenticated video programming through a new platform built by MLBAM (Major League Baseball Advanced Media) to intuitively integrate video and data, aligning the complementary resources and marketing muscle of world-class product developers and content creators.
"120 Sports is excited and honored to partner with such a well-respected company as Transamerica," said 120 Sports president Jason Coyle. "With Transamerica's support, we will deliver a new style of sports programming that fans want and need."
120 Sports will produce and distribute a live-streaming digital sports video programming network driven by a 360-degree look across all sports.
The product will debut as a free native application for mobile and tablet devices as well as a web experience at 120Sports.com, SI.com and other distribution outlets.
About 120 Sports
120 Sportsis a first-of-its-kind network partnership involving multiple leagues and media properties created for the digital generation and the devices it uses most. In120 Sports, today's fans will have access to unauthenticated video programming through a new platform built to intuitively integrate video and data in ways they haven't experienced before. The 120 Sports product will debut as free native applications for mobile and tablet devices as well as a web experience at 120Sports.com, SI.com and other distribution outlets.Equity partners in 120 Sports include Time Inc. /Sports Illustrated, MLB.com, the NHL, Campus Insiders, and Silver Chalice.
With a history that dates back over 100 years, the Transamerica companies are recognized as leading providers of life insurance, savings and retirement and investment solutions, serving millions of customers throughout the United States and Canada.
Transamerica works to Transform Tomorrow for those who entrust its dedicated professionals with their financial needs, helping them take the necessary steps to achieve their long-term goals and aspirations. Transamerica's 10,000 employees serve nearly every customer segment, providing a broad range of quality life insurance and savings products, individual and group pension plans, as well as asset management services. In 2013, Transamerica fulfilled its promises to customers, paying over $6.5 billion in benefit claims, including return of premiums paid.
Transamerica's corporate headquarters are based in Cedar Rapids, Iowa and Baltimore, Maryland. Transamerica is a member of the Aegon group of companies. Aegon is one of the world's largest life insurance, pension and asset management groups, operating in over 25 markets worldwide with over 27,000 employees. For the full year 2013, Aegon managed 475 billion in revenue generating investments.
For Media Inquiries:
Bill Tate, Senior Vice President
1150 South Olive St.
Los Angeles, CA 90015
Emigdio Gamboa, Director of PR & Marketing
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