Internationally Recognized South Florida Tourist Destination, Home of Popular Reality Show Selects Insider Media Management as PR Agency of Record
Campaign to focus on Everglades Holiday Park's conservation efforts, expansion and must-see destination status.
June 23, 2014 --
BOCA RATON, Fla., June 23, 2014 /PRNewswire/ --Everglades Holiday Park (www.evergladesholidaypark.com), a one-of-a-kind tourist destination and gateway to the Florida Everglades, has hired South Florida based Insider Media Management (www.insidermediamgmt.com) as its public relations agency of record.
"At Everglades Holiday Park we strive for perfection, accept excellence," says Clint Bridges, the park's owner. "We feel Insider Media Management has the same culture and work ethic and its staff of journalists will help deliver the stories to the media that will attract more guests to the park."
Bridges grew up at the park and has done every job there himself, starting young as a boy he stood on a milk crate to see the cash register keys, and he even wrestled his first alligator at the age of 6. Now, Bridges is leading the park as it experiences record numbers of guests each week.
For Bridges, wrestling a gator came naturally. "I was wrestling gators before I knew how to ride a bike," he said. "If your father's a painter, you grow up painting. For me, wrestling a gator is like anybody else doing what their parents do."
EHP is also home to the Gator Boys of Animal Planet fame - most episodes of the reality show are filmed at the park.
"The family-run Everglades Holiday Park is known the world over as the best attraction in South Florida for experiencing the thrill of an airboat ride through a natural wonderland or getting up close and personal with alligators in a live gator wrestling show," says Insider Media Management president J.P. Hervis.
Hervis, an award-winning former TV news journalist, adds, "Our media relations campaign will focus on the special history, exciting future, dedicated staff and message of conservation that this unique park embodies."
Insider Media Management's initial publicity campaign will focus on families around Florida. Insider Media account executive Chris Cheng, also a former TV news journalist, says "Everglades Holiday Park is short drive for most Florida families, so we want to make sure parents pencil in the park as must-do this summer. It's our Summer Staycation vacation push."
Insider Media also will provide social media marketing services and produce online videos as content for multiple forms of digital marketing.
Contact: Chris Cheng
SOURCE Insider Media Management
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