Todd Mason, CEO of GenEra Strategies, Announces the Hire of Miguel Munguia as Multi-Media Producer
June 10, 2014 --
WASHINGTON, DC -- (Marketwired) -- 06/10/14 -- GenEra Strategies ("GenEra"), a digital lead generation agency, is expanding the video production services part of its creative services group by adding Miguel Munguia as a Multi-Media Producer.
Miguel has been a successful freelance producer, director of photography, and editor based in New York prior to joining GenEra's team in Washington, DC. Miguel has previously worked with clients such as Epic Records, MTV, BBC, Shot PR, Sony Music, Samsung, and RCA. He has produced numerous music videos, documentaries, commercials, live events, and independent projects. "Miguel is clearly a great fit for GenEra. He has a wide range of experience -- everything from documentaries and commercials to live events and music videos. It always enhances a project to have someone on staff that can produce, shoot, and edit," said Andrew Ryback, Executive Vice President of GenEra, "Looking at the body of work Miguel has been involved in was refreshing as his passion is evident in each project."
Miguel said, "I find it a great privilege to work for such a reputable company and to be part of their dynamic team, working for a company that can best utilize my skills and appreciate all that I have to offer so we can grow together and collaborate creatively."
"Video content is one of the most effective marketing tools, driving up client rankings in search, and it certainly helps in effectively telling your story to prospective clients and partners. I am excited to see us expanding our video services team further," said Mike Dylkiewicz, Account Director at GenEra Strategies.
Video content marketing is surging across many industries as it is proving to be most effective with consumers. Over 100 million internet users watch an online video every day. Additionally, 74% of consumers say they have increased their understanding of products and services via video, and 64% of website visitors are more likely to purchase a product after watching a video about it. According to the Online Publishers Association, 80% of users recall a video ad they viewed in the past 30 days, and according to Nielsen, YouTube attracts 136 million unique viewers per month.
"GenEra blends technology, data, and video to help our clients identify their best customers and communicate in an effective and relevant medium," said Todd Mason, GenEra's Chief Executive Officer.
GenEra Strategies, LLC ("GenEra") is a full service digital marketing agency serving national clients in the senior care industry, retailers, franchisors, and federal government agencies. GenEra creates and executes measureable marketing strategies and tactical plans that improve its clients' bottom lines via sales and marketing, strategy development, social and digital marketing, web development, mobile development, e-marketing, video production, analytics, and creative. An ROI-focused agency, GenEra tracks results and provides clients with comprehensive reporting and metrics to demonstrate success. GenAge Marketing is a division of GenEra that consults with clients seeking to connect and do business with the 50+ generation, namely Boomers, as well as Gen X and Millennials, and to seize and leverage the opportunities presented by effectively communicating with each generation. For more information, visit www.GenEraStrategies.com and www.GenAgeMarketing.com.
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