MobiTV to Speak on Monetization, Content Discovery and the Changing TV Everywhere Landscape at TV of Tomorrow
June 09, 2014 --
EMERYVILLE, Calif., June 9, 2014 (GLOBE NEWSWIRE) -- MobiTV, a global leader in enabling the delivery of live and on-demand TV everywhere, announced today that Chief Technology Officer Cedric Fernandes will speak at the highly-regarded TV everywhere industry event, TV of Tomorrow. Fernandes will participate on a panel aimed at examining the multilayered TV landscape and how competition, strategic alliances, technologies and platforms are presenting new challenges and opportunities for major industry players. TV of Tomorrow is a two-day conference in San Francisco where cable, telco and satellite operators, broadcasters, studios, content developers and producers, and CE equipment manufacturers in the interactive and multiplatform television industries meet to discuss the evolving TV everywhere ecosystem.
Panel Title: Navigating TV's New Competitive Landscape
Date and Time: Wednesday, June 11, 2014 from 12:20 – 1:20 p.m. PDT
Location: Yerba Buena Center for the Arts, San Francisco, Calif.
Due to the fundamental shift in TV viewing, this session will explore how the lines continue to blur between pay-TV and OTT content providers based on the launch of new technologies and delivery of unique content across new platforms. Major industry players now find themselves faced with increasing competition, and as a result, are developing new alliances and monetization strategies to find audiences. Fernandes, who oversees the strategic direction of MobiTV's end-to-end connected media platform – that delivers a personalized, user-centric TV everywhere experience across all screens, networks, platforms and operating systems – will share how this industry reconfiguration will affect business plans, content discovery and consumer viewing. Additionally, Fernandes will explain why personalization is critical to a deployment strategy and how industry players should focus more on an individual consumer's usage rather than specific devices. Specifically, he'll demonstrate how this deployment approach will allow for more personalized content such as favorites, recommendations, sharing and customized profiles that are based on each user's unique tastes, interests and demands.
About Cedric Fernandes
Cedric Fernandes serves as Chief Technology Officer at MobiTV, Inc. Fernandes oversees the strategic direction of the company's technology and platform roadmap utilizing his passion for conceptualizing and delivering true TV everywhere experiences and multi-platform solutions. Over the past eight years, Fernandes has been one of the company's key technologists helping to drive innovation in the delivery of media to all connected screens. Most recently, in his post as vice president of technology, he oversaw the direction of the company's connected media platform, OEM partnerships and R&D efforts, among other responsibilities.
Prior to MobiTV, Fernandes served as Chief Information Officer at NetPace, Inc., an application development and systems integration company. During his tenure, he trail blazed the B2B app space by having effectively architected and managed enterprise applications designed specifically for wireless. Additionally, utilizing his deep experience with delivery across networks, he built an SMSC and ESME to provide text messaging services to wireless operators and content providers while running some of the highest volume messaging campaigns of its time.
Fernandes is an inventor on several technology patents related to media streaming and distribution.
MobiTV is a global leader in delivering live and on-demand video to any screen, connecting media reliably and securely anytime, anywhere, on any device. The company's end-to-end platform delivers a true TV everywhere experience that helps service providers reduce time to market and control costs associated with the deployment and operation of high concurrency, multiple platform services. MobiTV's connected media solutions solve the complexity of delivering video across networks, operating systems and devices while managing associated rights. The company efficiently optimizes for network conditions to deliver multiscreen media services that center on empowering the viewer. MobiTV's connected media solutions are tailored for IPTV operators, as well as mobile TV and over-the-top customers including AT&T, Deutsche Telekom, Sprint, T-Mobile, US Cellular, and Verizon among others.
CONTACT: Formula PR for MobiTV