Entercom Selects Abacast as New Digital Streaming Provider
Entercom (NYSE: ETM) Will Utilize Abacast's Digital Audio Monetization Solution Equipped With an Unparalleled HTML5 Player, Advanced Ad Targeting, and Digital Ad Sales Network
June 02, 2014 --
BALA CYNWYD, PA and VANCOUVER, WA -- (Marketwired) -- 06/02/14 -- Abacast, a leading provider of digital streaming and monetization software and services, and Entercom, one of the largest radio broadcasting companies in the United States, are excited to announce their new digital partnership. All Entercom stations will move to Clarity®, Abacast's robust digital audio streaming and monetization platform, in August 2014.
Entercom, known for developing unique and highly acclaimed locally programmed stations, has a nationwide portfolio of over 95 stations in 23 markets, including San Francisco, Boston, Seattle, Denver, Portland, Sacramento and Kansas City. Entercom will use Clarity® for ad insertion, campaign management and reporting, audience metrics, streaming, royalty reporting, and AbaPlay, The Everywhere Player.
"With the ultimate goal of offering the best listener and advertiser experience, Abacast was the clear choice," commented Tim Murphy, VP Digital Strategy & Enterprise Platforms. "Abacast offers us the most innovative technology in the digital radio industry, and this partnership will allow us to continuously improve the end experience for listeners and advertisers as habits change and move toward mobile and targeted impressions."
Abacast Clarity® provides Entercom with a cloud-based digital audio monetization service, enabling revenue from in-stream audio ads, synchronized banners for call-to-action campaigns, pre-roll video ads, and third-party ad sales integration. Later this year, Entercom stations will be equipped with Abacast's Skip Technology for Live Streams and MusicStart, offering features currently found only in playlist services.
"We built our platform with unique targeting and streaming features to serve enterprise customers like Entercom and look forward to a strong partnership," said Rob Green, CEO of Abacast. "With Entercom's wide range of stations and reach combined with Abacast's industry leading-technology we look forward to serving Entercom and providing their entire listener base with a fantastic experience."
Entercom Communications Corp. (NYSE: ETM), led by President and CEO David Field, is one of the largest radio broadcasting companies in the United States, with a nationwide portfolio of over 100 stations in 23 markets, including San Francisco, Boston, Seattle, Denver, Portland, Sacramento and Kansas City.
Known for developing unique and highly-successful locally programmed stations, Entercom is home to some of radio's most distinguished brands and compelling personalities. The company also is the radio broadcast partner of the Boston Red Sox, Buffalo Bills, Buffalo Sabres, Kansas City Royals, Memphis Grizzlies, New Orleans Saints, New Orleans Pelicans, Oakland Athletics, Oakland Raiders and San Jose Sharks.
Entercom focuses on creating effective multi-platform marketing solutions for its customers, incorporating the company's audio, digital and experiential assets. Additionally, the company has a long-standing commitment to responsible corporate citizenship and environmental stewardship. Entercom stations play a vital, hands-on role in improving their communities, providing over $100 million in annual support for local charitable organizations.
The company's radio stations have received numerous awards, including multiple Edward R. Murrow Awards for excellence in broadcast journalism as well as the National Association of Broadcasters' (NAB) Marconi Award for excellence in radio broadcasting. In 2012 and again in 2013, Entercom was named one of the top 500 technology innovators in the United States by InformationWeek.
About Abacast (www.abacast.com)
Abacast is a leading provider of streaming, advertising, and audience analytics services for the digital radio industry. Abacast's software and services drive advertising revenue, build listener loyalty, grow audiences, and deliver top-quality user experiences. Abacast was founded in 2000 and currently serves over 200 customers and over 1,400 digital radio stations.
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