Viggle Analyst Coverage Initiated: Potentially Very Rewarding Social Media, Rewards and General Entertainment Venture Looking for Breakthrough Velocity
May 30, 2014 --
NEW YORK, May 30, 2014 /PRNewswire/ --Viggle, Inc. (VGGL: Nasdaq) is a mobile and web-based entertainment marketing platform that uses incentives to make content consumption and discovery more rewarding for media companies, brands and consumers. Viggle helps guide consumers towards various forms of media consumption in several ways: Television enhancement; Distributed reminders; Publishing & social distribution; Music discovery & purchase.
A compelling differentiator for VGGL is very experienced management including a heavyweight CEO with an established track record of building and selling companies to major media industry players. The top executive team has broad diverse experience with a number of very large well respected media/entertainment companies globally and the U.S. The CEO's experience shows a track record of success and may be instructive as investors analyze the Company's current prospects. Viggle, Inc. CEO Robert F. X. Sillerman has a compelling track record including forming a company several years back known as SFX Entertainment, whose business model surrounded the acquisition and consolidation of regional concert promoters into a single national entity. In 2000, Sillerman sold the original SFX to the radio broadcasting company Clear Channel Communications for $4.4 billion. Clear Channel Entertainment was spun off in 2005 to form Live Nation, and merged with Ticketmaster in 2009 to form Live Nation Entertainment; as of 2012, Live Nation was the largest concert promoter in the world.
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