Company News: Page (1) of 1 - 05/29/14

placemedia Announces New Head of Sales, John Henderson

Industry Veteran to Bring Years of Sales Experience

May 29, 2014 --

NEW YORK, May 29, 2014 /PRNewswire/ --placemedia, the ad exchange that enables advertisers to target and engage their audiences on linear TV, announced today the addition of John Henderson as Senior Vice President of Sales. Henderson, an industry veteran, brings 20+ years of experience from both linear TV and digital media companies including NBC, Turner Broadcasting, Walt Disney and TripAdvisor.

John Henderson

"John's sales expertise and leadership will be invaluable to placemedia," said Derek Mattsson, President of placemedia. "It is an exciting time at our company and for the industry as a whole. He is a perfect fit to help placemedia align with both digital and traditional agencies as linear TV and digital video move toward a single advertising platform."

"Programmatic TV is a very exciting space as advertisers look to create more effective and efficient ad campaigns," said Henderson. "I am thrilled to be part of a company that will lead this marketplace evolution."

Before joining placemedia, Henderson most recently served as Senior Vice President of Advertising Sales at, where he managed all aspects of Direct Ad Sales, and the Premium Programmatic Marketplace. Prior to that, Henderson spent six years building TripAdvisor's CPM based display advertising business in the Americas from zero to $60 Million.

Henderson will be based in New York City.

Based in Salt Lake City, placemedia gives advertisers the ability to leverage the undisputed brand building power of TV with improved audience measurement and accountability they've come to expect online. The result is broad national reach with highly effective targeting, and a better return on investment. For more information, visit placemedia is a TV ad exchange and subsidiary of Viamedia, a leading independent provider of outsourced local television advertising services on behalf of cable companies.

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