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Travel and Lifestyle Network PTA (PlanesTrains+Automobiles) Engages Viewers in a Whole New Way
New Global Multi-Platform Network For Digital Platforms Promises Unique and Entertaining Programming for the Contemporary Traveler; Network Launches with Key Investor, Distribution and Brand Partners
May 28, 2014 --
SAN FRANCISCO, May 28, 2014 /PRNewswire-iReach/ -- PTA Networks, Inc. today announced the launch of PTA (PlanesTrains+Automobiles), a new multi-platform digital network fueled by original programming, superior digital production values and a true love of travel.
Photo - http://photos.prnewswire.com/prnh/20140528/91980
Co-founded by Michael Shimbo and Theo McMurray, two veterans of digital content and interactive products, PTA is now available worldwide across several platforms: as a Roku channel to stream directly to the TV; on all viewing devices accessing www.thePTA.com; and as part of Clear TV, supplying TV programming to global airports on its ClearVision network. The company will also be announcing several other digital distributors in the near future.
"PTA is an innovative option in a verystagnant media category," said co-founder and CEO Shimbo. "Travel is currently missing a digital programming brand like ours, one that combines a high standard of quality with entertainment, information and inspiration. There is a strong desire from global audiences, distributors and advertisers for a network that matches up to the ubiquitous consumption of quality programming on a multitude of digital displays. Simply put, PTA is that network."
"PTA is designed to deliver a tailored experience determined by the method of consumption," added co-founder and Chief Creative Officer McMurray. "The unique architecture of the PTA brand and programming formats maximizes the viewing experience no matter the platform."
PTA is launching with six original series, including adventures with veteran road manager Rick "Balls" Marino inStateXState; Day Off featuring photographer and director Noah Abrams as he explores new locales between shooting live gigs and name talent; and Staycation, a unique travel program in which locals become tourists in their own communities. More on the programs can be found at http://youtu.be/NvUsMGNeCX4.
PTA currently has several brand alliances including Belstaff, Bally and others that match their brand positioning and target audience. Key investors in the endeavor include Venture51 and 500 Startups.
"We immediately loved the PTA brand and team," said Ryan Swagar, managing partner of Venture51. "There remains a great divide between the traditional video (TV) and web brands. This has created a gap in programmingespecially for the growing OTT viewing platforms that demand quality. We see PTA as the Travel Channel for OTT and know that Michael and team will prove the PTA brand in a massive category for growth."
About PTA Networks
Headquartered in San Francisco, PTA Networks, Inc. is a source of superior consumer brands that are designed to leverage next generation media platforms and deliver world class viewing, interactive and related experiences.
Founded by Michael Shimbo and Theo McMurray, PTA Networks boasts top level advisors including Food Network star and celebrity chef Tyler Florence, iconic music photographer and filmmaker Danny Clinch, music executive Marc Geiger, FADER Magazine and Cornerstone Agency co-CEO Jon Cohen, creative music and television executive David Cohn, producer Alex Lowry and technology guru Mark Malone.
To view this video on YouTube, please visit: http://youtu.be/NvUsMGNeCX4
Media Contact: Edward James, PTA, 917-593-4628, ed@thepta.com
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SOURCE PTA Networks, Inc.
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