Extreme Reach and Group IMD Announce Strategic Partnership to Globalize TV Commercial Distribution
May 28, 2014 --
NEEDHAM, MA, May 28, 2014 (GLOBE NEWSWIRE) -- Extreme Reach, the leading provider of TV ad distribution
services in North America, and Group IMD, the provider with the
widest coverage of TV ad distribution internationally, today
announced a global strategic partnership that creates the largest
unified, global video ad delivery service for television
commercials. Now, advertisers and agencies worldwide will be able
to manage and deliver television commercials anywhere in the world
through a single service.
This partnership and new service exist to meet the needs of
global brands and their agencies. The service will provide clients
with unparalleled reach, insight and control of their video
- Reach more TV broadcasters than any other service. This
agreement is the first to link coverage of all of North America
with comprehensive coverage across international markets,
connecting clients to the largest worldwide network of TV
- Uncover new insights with one consolidated look into extensive
TV data. By aggregating global data, clients can more easily view
ad history and usage rights with unprecedented transparency.
- Connect campaigns worldwide for total brand protection.
Execute more impactful video campaigns faster and more easily while
helping agency partners eliminate silos, delays, errors and
In addition, Extreme Reach and IMD will respond to global RFPs
together and share best practices, technology and standards to
bring further value to clients.
"Group IMD has established an impressive footprint and
reputation internationally in digital delivery of TV commercials,"
said John Roland, CEO of Extreme Reach. "As more and more of our
clients are thinking globally, we're very pleased to be able to
help enable the seamless execution of ad campaigns on a worldwide
scale. We have had an excellent relationship with IMD for many
years and we both leverage similar cloud-based technologies, so we
have a strong base to build upon."
"Extreme Reach owns and operates the largest TV ad delivery
network in North America," said Simon Cox, CEO of Group IMD. "Our
partnership will enable dramatic improvements in global workflows
and will make it possible for clients around the world to easily
execute their campaigns across every video media outlet working
with a single service. Our companies share the same vision to power
the world's digital video advertising and have the same values
making this a fundamentally strong partnership."
About Extreme Reach
Extreme Reach is the leading provider of cross-media video
advertising solutions that span TV, digital and all other video
media. The Extreme Reach video platform enables the seamless
management, delivery and measurement of multi-screen advertising
campaigns. The company's cross-media video ad delivery network is
the largest in the world. Thousands of advertisers and agencies,
including nearly all of the Fortune 100, look to Extreme Reach to
connect and simplify their video advertising. The company is
headquartered in Needham, Mass., with offices in 15 cities across
North America. Extreme Reach is one of America's 200 fastest
growing private companies (#171, Inc. 500, 2013).
For more information, visit the Extreme Reach website: extremereach.com
About Group IMD
IMD specialises in operating platforms and services for
advertisers, creative and media agencies, post-production houses,
broadcasters and online publishers to deliver video advertising and
manage complex campaign data in multiple territories more
The company operates video ad delivery networks in 30 countries
across Asia, Australasia, Europe, the Middle East and Latin
America. From China and Japan to Chile and Poland. Through its
partners, including Extreme Reach in the USA and Canada, IMD
delivers to over 100 countries. It is headquartered in Central
London with over 180 employees in offices throughout the world.
IMD operates IMD Cloud a unique, entirely cloud-based platform.
Many countries still deliver TV ads on tape. IMD Cloud puts IMD at
the forefront of converting these countries to online delivery. And
IMD Cloud's workflow and auto QC capabilities bring new
efficiencies to video ad delivery.
For more information, visit the IMD website: groupimd.com
CONTACT: Neil Kornstedt
Director of Communications