Targeted Victory Contracts With Rentrak To Target Likely Voters Online Based On Offline Viewing Habits
What Rentrak has done for broadcast political campaigns utilizing its television viewing audience, it is now poised to execute in the current digital election cycle.
May 28, 2014 --
ALEXANDRIA, Va., May 28, 2014 /PRNewswire/ --Targeted Victory is proud to announce that for the first time ever it has contracted with Rentrak to layer Rentrak TV voter viewing information into Targeted Victory's voter data segments in Audience Exchange.
Rentrak has recently helped broadcast political campaignsby allowing them to utilizeitstelevision viewing audience,and as a result,is now poised to continue to execute in the current digital election cycle.
Targeted Victory will use Rentrak's census-based TV viewing information throughout the United States for campaign strategies. By knowing what the television viewing audience is watching and matching it against voter registration files and multiple voter segments, in a privacy compliant way, it brings to the digital landscape the most comprehensive voter targeting on the market.
"In 2014, over 50% of likely voters are screen agnostic, and campaigns can't be certain where they're watching video. Through our partnership with Rentrak, the right messaging lands on every screen - reaching even the most elusive audiences," said Michael Beach, co-founder of Targeted Victory.
"More often than not, the modern voter can be found consuming digital and broadcast media interchangeably, if not at the same time - and modern campaigns need the flexibility and sophisticated targeting to respond to these habits. This partnership is a terrific step, and we're excited to put it to work for forward-thinking campaigns in the upcoming cycle," said Chris Wilson, President of National Television at Rentrak.
About Targeted Victory
Targeted Victory (TV) is a leader in online advertising, online fundraising, email marketing, and integrated data management for political candidates and causes. Along with our technology services, we provide strategic digital campaign management andcomprehensive web design and development services. We provide all of our clients with a custom strategy to best achieve their organization's goals, incorporating a combination of our core services and others that fit your needs. For more information, please visitwww.targetedvictory.com.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies.Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
SOURCE Targeted Victory
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