Southern California Public Radio selects Internet Broadcasting for Ad Operations
IB to help SCPR grow their digital revenue, streamline their digital ad operations process
May 14, 2014 --
ST. PAUL, Minn., May 14, 2014 /PRNewswire/ -- Internet Broadcasting Systems, Inc. (IB), the leading provider of digital publishing technology, news content and digital agency solutions for local media companies, today announced that it signed an agreement with Southern California Public Radio (SCPR) to provide digital ad operations for SCPR's radio station group.
IB will perform ad operations for SCPR while also delivering high-impact, results-driven digital ads to the public radio network's stations.
By using IB as a strategic partner, SCPR will be able to focus on growing digital revenue, knowing that their digital campaigns will run efficiently and effectively. Furthermore, sellers will now have access to a broad spectrum of digital ad products to maximize their advertisers' outcomes.
"We are thrilled that SCPR has chosen to partner with us so we can support them in reaching their goals," said Elmer Baldwin, CEO of Internet Broadcasting. "For a highly respected public media network like SCPR to recognize that our digital agency is the best option to help them in reaching their goals speaks to IB's exceptionally high quality of work."
In addition to a highly scalable digital agency solution for sales operations and campaign creative, IB also provides one of the local-media industry's most widely used digital publishing platforms and award-winning news and content solutions.
IB's digital agency is one of the largest digital ad agencies as measured by number of campaigns. The agency provides full transparency of ad performance and ROI metrics, allowing clients to assess the success of each ad campaign they run.
About Internet Broadcasting:
Transforming how media leaders engage and interact with their audiences, Internet Broadcasting offers scalable solutions that power digital growth and strengthen consumer relationships. Internet Broadcasting solutions include an innovative SaaS-based digital publishing platform, original and syndicated content, and one of the industry's largest digital agencies that provides full life-cycle advertising and sales operations solutions. Internet Broadcasting has a long-term focus on serving local media companies with award-winning digital platform and services. Leading media companies such as Hearst Television, Turner Broadcasting and Post-Newsweek Stations, Inc. are clients. Founded in 1996, Internet Broadcasting is headquartered in St. Paul, Minn. For more information, visit www.ibsys.com.
About Southern California Public Radio:
Southern California Public Radio (SCPR) is a member-supported public radio network that operates 89.3 KPCC-FM in Los Angeles and Orange County, 89.1 KUOR-FM in the Inland Empire and 90.3 KVLA in the Coachella Valley. Reaching more than 700,000 listeners every week, SCPR is the most listened-to public radio news service of any kind in Southern California. SCPR serves the diverse communities of Southern California with award winning local news coverage as well as the most NPR (National Public Radio) content available anywhere in the region. SCPR's flagship station, KPCC, has garnered more than 300 journalistic honors since 1999. SCPR features signature public radio programs from American Public Media, the BBC and PRI (Public Radio International).
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SOURCE Internet Broadcasting Systems, Inc.
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