Cinedeck Expands Business Development in North America with Aarmadillo
New hires target HD/2K/4K content creators
May 14, 2014 --
Run by Colin Ritchie, Aarmadillo is a trusted resource in the media and entertainment industry ? known for consistently introducing ground-breaking hardware and software products across North America from its Los Angeles base. The formidable Aarmadillo line-up also includes Michael Demucci, formerly director of business development at The Camera House in Los Angeles, and Gary Thomson, who was most recently VP of engineering at EFILM Hollywood (a Deluxe company).
For over 10 years Aarmadillo has played a significant and successful role in introducing private media networks, on-set recorders and dailies systems, 3D workstations, mobile video and rendering trucks, as well as DI color correction suite design, to facilities across North America. The company has a wealth of knowledge in 2D/3D digital pipeline development, and provides innovative solutions that solve production challenges in HD/2K/4K production and post.
Thomas began his broadcast career in the satellite distribution industry with IDB, now GlobeCast NA, before moving into equipment sales at Harris Corp, Evertz and, most recently, integration solutions company Advantage Video Systems. Thomas, who is based in Los Angeles, will work in tandem with Aarmadillo and Cinedeck?s Atlanta-based sales engineer Daine Pearson.
"Content creators across the media and entertainment industry wrestle daily with the issue of how best to transition assets from production into post, and need fast, keenly-priced reliable technology to assist them," said Charles D?Autremont, founder and CEO of Cinedeck. "With the addition of Aarmadillo and Miles Thomas, Cinedeck has a team that brings more in-depth technical knowledge to support each customer's quest for greater efficiency and productivity with our systems."
"Cinedeck is a fabulous, forward-thinking addition to the Aarmadillo portfolio," said Colin Ritchie, CEO of Aarmadillo. "Traditionally, set-to-post solutions have proven either very expensive or cumbersome. Cinedeck's one-box, no-fuss product approach represents a far more cost-effective offering than the current crop of solutions, and puts us in a great position to engage customers in serious conversations about the future of more efficient HD/2K/4K workflows."
Cinedeck products include the RX3G and MX recorders, supporting 4K, JPEG2000 workflows plus the latest international broadcast delivery standards. Cinedeck platforms keep editorial processes simple and efficient by simultaneously capturing and creating edit-ready deliverables. With Cinedecks in the workflow, 4K and HD broadcast content creators can eradicate time-consuming and costly transcoding processes, and start post-production processes faster than ever.
About Cinedeck LLC:
Founded by cinematographers, and headquartered in the heart of New York City, USA, Cinedeck manufactures innovative, touchscreen recording systems for use with all popular digital cinematography cameras. Along with on-set monitoring, playback and quality control capabilities, these recorders also unify camera-to-post workflows by offering the industry's most comprehensive range of ready-to-edit output formats. Cinedeck EX, the industry?s first camera-mountable device, has proven essential to the workflow on hundreds of TV and cinema productions, and has won TV Technology?s 2010 STAR Award, the 2010 Vidy Award, DV Magazine's Award of Excellence, and Studio Daily?s 2012 Prime Award for Best User Interface/User Experience. Continuing this pioneering spirit, Cinedeck LLC has addressed the challenges of the mobile OB broadcaster with its Cinedeck RX rack-mounted, multi-format recorder, monitor and playback system. Cinedeck RX was awarded the prestigious 2011 Pick Hit Award at IBC 2011 from Broadcast Engineering Magazine. The Cinedeck MX builds on the company's proven technology platform to offer fully-tapeless 4K and UltraHD workflow for broadcast and cinema entertainment production and post. For more information, visit www.cinedeck.com