LINE Partners with Wango Tango to Connect KIIS-FM's Biggest Event with its Listeners
Agreement lets LINE users chat and engage with LA's hit music station 102.7 KIIS FM
April 30, 2014 --
LOS ANGELES, April 30, 2014 /PRNewswire/ --LINE Corporation, owner and operator of the free call and messaging app LINE, announced its partnership with Clear Channel Media and Entertainment, the largest and most tuned in media outlet for broadcast and digital radio in the U.S. This partnership also includes the launch of LA's 102.7 KIIS FM Official Account on LINE. Along with 102.7 KIIS FM, Clear Channel owns 840 radio stations nationwide, including the fastest growing digital radio platform, iHeartRadio.
KIIS FM is the first U.S. radio station to launch its Official Account on LINE, creating a new era of mobile entertainment by integrating LINE as a communication platform. Users can add the KIIS FM Official Account to participate in event ticket giveaways, receive exclusive content, and much more. By leveraging its promotions and content on LINE's platform, KIIS FM will further reach its listeners and allow them to engage in real time via mobile.
"By partnering with Clear Channel Media and Entertainment, we are further bringing the entertainment value in LINE to our users by connecting radio listeners to their favorite stations and events," said Jeanie Han, CEO, LINE USA. "Radio stations, like 102.7 KIIS-FM, will also have a greater reach to their audience with a branded mobile presence on the LINE platform."
"We are excited to partner with LINE," said Vice President of Partnerships, Michael Preacher. "Within hours of adopting the LINE instant messaging platform, we immediately enhanced KIIS-FM's mobile connectivity with tens of thousands of our fans. Mobile real time engagement means we can provide our listeners and music fans everywhere with easier access to winning great KIIS-FM prizes like 'Pit Passes' to Wango Tango."
KIIS FM's WANGO TANGO, annual pop music festival on May 10, 2014, will feature global artists such as Maroon 5, Shakira and Tiesto. LINE users will have the chance to win free tickets, seat upgrades, Pit Passes and more exclusive benefits.
About LINE Corporation
LINE Corporation is based in Japan and develops and operates the LINE app for smartphones. Since launching in June 2011, the LINE app has grown into a global service used in 230 countries, ranking first in the free app category in 60 countries. LINE offers free one-to-one and group messaging, as well as free domestic and international voice and video calls. LINE also includes a wide array of social elements such as fun and expressive stickers, a personal Home, a Timeline, and numerous LINE family apps, including LINE games and LINE camera. For more information about LINE, please visit http://linecorp.com/en/
About KIIS FM
102.7 KIIS FM is owned and operated by Clear Channel Media and Entertainment. With 245 million monthly listeners in the U.S., Clear Channel Media and Entertainment has the largest reach of any radio or television outlet in America. Clear Channel Media and Entertainment serves 150 markets through 840 owned radio stations, and the company's radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company's radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on iPads and smartphones, and used via navigation systems. iHeartRadio, Clear Channel's digital radio platform, is the No. 1 all-in-one digital audio service with over 225 million downloads; it reached its first 20 million registered users faster than any digital service in Internet history.The company's operations include radio broadcasting, online and mobile services and products, live concerts and events, syndication, music research services and independent media representation. Clear Channel Media & Entertainment is a division of CC Media Holdings, Inc. (OTCBB: CCMO), a leading global media and entertainment company. More information on the company can be found at ClearChannel.com
SOURCE LINE Corporation
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