AXS Rolls Out Entertainment News Platform
Articles Written by Entertainment Experts Now Available on AXS.com
April 28, 2014 --
LOS ANGELES, April 28, 2014 /PRNewswire/ --AXS, AEG's ticketing and entertainment platform, is rolling out an innovative, original news resource designed to give fans access to informative and behind-the scenes entertainment content. All about live entertainment, the AXS.com local contributors and editorial staff provide a unique perspective on the relevant news and information people care about with exclusive stories on concerts, festivals, sporting events and family shows, both nationally and in their town.
Launching with comprehensive coverage of the renowned New Orleans Jazz & Heritage Festival presented by Shell, AXS features hundreds of articles and content pieces about everything from what to pack, to interviews with the bands, and things to do in New Orleans. The site will provide one of the most comprehensive overviews of artists and performers online, going beyond the headliners to include deeper coverage of blues, jazz, country, classic rock, indie rock and hip hop acts. As fans descend on the Big Easy and some of music's biggest names come together to celebrate the culture and passion of the city, AXS will be the complete source for all things live entertainment.
"AXS is a live entertainment hub that provides fans with the whole story, from selling tickets to discovering new artists to making the most of every live event and reliving those memories," said Tom Andrus, AXS Digital SVP & GM. "The addition of original news content adds compelling and comprehensive information for consumers and helps them better experience the world of live events, ensuring attendees don't miss anything, and even helping those who don't have tickets experience some of the excitement."
AXS.com will transform and scale live entertainment by working with passionate contributors across the country who lend their voices to local events. Jazz Fest exemplifies the AXS.com promise to provide inclusive, comprehensive, unprecedented and authentic insights into the live entertainment experience.
Featuring articles, photos and videos, localized content will roll out to top markets by the end of the year and will cover major cities across the country. After acquiring Examiner.com in January, AXS will be utilizing the existing writer base in combination with newly added entertainment experts who are in-town and in-tune with the culture and activities happening within their cities. Local and national writers, photographers and videographers will share their passions around live entertainment, artists and great events, and will provide a credible perspective on the live entertainment story that is happening now.
Additionally, the platform allows brands and advertisers the opportunity to build custom and targeted content campaigns in an engaging and relevant context. From reaching entertainment enthusiasts and socially engaged music aficionados, to wealthy achievers, AXS.com provides compelling opportunities to engage readers, viewers and ticket buyers.
Developed and operated by AEG, one of the leading sports and entertainment presenters in the world, and a wholly owned subsidiary of the Anschutz Company, AXS is a new entertainment platform that serves as AEG's primary consumer brand. AXS provides fans the opportunity to purchase tickets directly from their favorite venues via a user-friendly ticketing interface. AXS serves all phases of the event life-cycle beyond just ticketing, through its consumer facing website, AXS.com and the AXS App, as well as its portfolio of investment companies. The portfolio includes Carbonhouse, a leading website developer for venues, Frontgate Ticketing, a festival oriented ticketing platform owned in partnership with C3 Presents, and Bypass, the venue industry's leading supplier of cloud-based food and beverage point-of-sale systems. For more information on AXS, please visit AXS.com.
AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of the Anschutz Company, owns or is affiliated with a collection of companies including over 100 of the world's preeminent facilities such as STAPLES Center (Los Angeles, CA), StubHub Center (Carson, CA), Best Buy Theater (Times Square, New York), Mercedes-Benz Arena (Shanghai, China), Allphones Arena (Sydney, Australia), Brisbane Convention and Entertainment Center and The O2 arena and entertainment district (London, England). Developed by AEG, L.A. LIVE is a 4 million square foot / $3 billion downtown Los Angeles sports, & entertainment district featuring Nokia Theatre L.A. LIVE, Club Nokia, the Regal Cinemas L.A. LIVE Stadium 14 theater, 19 restaurants the GRAMMY Museum and a 54-story, 1001-room convention "headquarters" hotel/destination. In addition to overseeing privately held management shares of the Los Angeles Lakers, assets of AEG Sports include franchises such as the LA Kings, LA Galaxy and Houston Dynamo and the Amgen Tour of California cycling stage race. Along with AEG Facilities, other global divisions include AEG Live, the world's second largest concert promotion and touring companies comprised of touring, festival, exhibition, broadcast, merchandise and special event divisions and AEG Global Partnerships, responsible for worldwide sales and servicing of sponsorships, naming rights and other strategic partnerships. In 2010, AEG launched its AEG 1EARTH environmental program featuring the industry's first sustainability report while in 2011, AEG introduced AXS a comprehensive entertainment platform serving as the company's primary consumer brand including AXS Ticketing which provides fans the opportunity to purchase tickets directly from their favorite venues via a user-friendly ticketing interface, Examiner.com and the AXS TV network. For additional information, visit www.aegworldwide.com.
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