BYUtv releases streaming video app for Xbox 360
Expands integrated digital media platform to stream live TV, video-on-demand and BYU sports programming
April 22, 2014 --
PROVO, Utah, April 22, 2014 /PRNewswire/ --BYUtv, the nationwide High Definition television network of Brigham Young University, today announced the release of a video streaming app for Microsoft's Xbox 360 platform. Following the launch of an Android app in June, BYUtv's Xbox 360 app allows users to move seamlessly between the web, mobile devices and game consoles, while streaming live programming as well as thousands of hours of on-demand video content, including episodes of popularoriginal BYUtvseries such as Granite Flats, Studio C and American Ride and a substantial library of BYU football, basketball and other college sports.
"As BYUtv continues to invest in original programming and live sports, our goal is make this content available to our audience on as many devices as possible," said Ryan Holmes, director of digital media at BYUtv."Over the past several years our digital audience has grown exponentially and we're happy to now offer them the ability to watch BYUtv on Xbox 360, one of the world's leading digital entertainment platforms. With a global install base of over 80 million units, we believe the Xbox 360 platform is very relevant and will allow us to not only connect in a new way with our digital audience, but also introduce new viewers to BYUtv."
The BYUtv app for Xbox 360 includes custom user playlists, video playhead tracking, closed captioning support and TV schedule searching. The app is available as a free download to Xbox Live Gold members in the United States, with more territories to be added in the near future.
Developed in partnership with Seattle-based Ratio, the BYUtv app will support Microsoft Kinect and Microsoft SmartGlass technology, making it easy for users to navigate by voice, gesture, or mobile device.
Owned by Brigham Young University and based in Provo, Utah, BYUtv is a groundbreaking High Definition television network, which has built its roster of original "see the good in the world" programming to fill a void in the primetime market. Currently, BYUtv is available in High Definition and is carried to more than 53 million homes on Dish Network, DirecTV and over 800 cable systems in every state of the country via cable and satellite, as well as via Internet streaming at byutv.org. The non-commercial station's reach is unprecedented at any university in the world, and offers approximately 1,000 hours of original programming annually (500 hours of sports and 500 hours of content).
Ratio is a leading multi-screen agency that partners with global brands to create seamless experiences across all platforms. It delivers multi-screen apps that provide consistent and optimized user experiences across the web, mobile, tablet, Connected TV, and the console ecosystem. Its RatioTV product allows media brands to launch differentiated video apps quickly across all major consumer platforms. Ratio's specialized team combines product strategy with compelling design and deep technical expertise to deliver award-winning applications for clients that include AT&T, Conde Nast, Intel, Meredith, NBC Universal and Red Bull Media House. Founded in 2001, Ratio is privately held and headquartered in Seattle, WA. To learn more about Ratio, visit http://www.WeAreRatio.comor follow the company on Twitter @teamratio.
Michelle Prince, Thatcher+Co.
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