WOW Factor Marketing Group Signs Local Market TV Ratings Contract With Rentrak
--Becomes First Locally Owned Agency in Miami to Acquire Rentrak Service--
April 16, 2014 --
PORTLAND, Ore., April 16, 2014 /PRNewswire/ --Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a StationView Essentials contract with WOW Factor Marketing Group, an advertising agency in Coral Gables, Fla.
WOW Factor Marketing Group will utilize Rentrak's local TV ratings currency, including its automotive information, to achieve a greater degree of efficiency and effectiveness when planning, buying and posting on behalf of their local market television advertiser clients.
"We pride ourselves on unearthing and predicting the very best media environments for our clients to unveil their brands and services destined for the 'big win,'" says Jose Dans, founder and president of WOW Factor Marketing Group. "We invest in research that will help our strategic media leaders continue to make incisive planning and buying decisions, and Rentrak offers exceptional granular geographic analytics that will produce immediate results for our clients."
Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 29 million TVs nationwide including granular information for TV stations in all 210 local markets.
About WOW Factor Marketing
WOW Factor Marketing Group is a full-service advertising agency headquartered in Coral Gables, Fla., which opened its doors to embrace the art of customer centricity in 2005.It's a full-service marketing agency specializing in media, event marketing and creative services.WOW Factor Marketing Group offers its clients a unique and unparalleled mix of creativity, ingenuity and attention to detail, while mirroring the diversity of the ever-changing local and global marketplace.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies.Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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