Accordant Media Announces Programmatic Leader Paul Longo as Managing Director, Client Results
Media technology expert and MediaVest SMG executive to enhance delivery of integrated, innovative programmatic solutions to leading marketers and agencies
April 15, 2014 --
NEW YORK, April 15, 2014 /PRNewswire/ --Accordant Media (www.AccordantMedia.com), the leading independent programmatic media company today announced the appointment of Paul Longo as Managing Director, Client Results.
Longo brings nearly 20 years of digital marketing experience to Accordant. He joins Accordant from MediaVest where led programmatic media and search as SVP, Digital Performance Media, and also co-led SMG holding group's programmatic buying task force. Over the past 18 months, he helped evangelize and stimulate the rapid expansion of integrated programmatic solutions across display, video, social and search touching premier marketers including Comcast, Coca-Cola, Walmart, Honda, Mondelez, Wendy's, UBS, Bristol-Myers Squibb, Cox Communications and Avon. During Longo's tenure, programmatic revenue increased over 200% to become a strategic imperative for media planners and clients across the group.
Art Muldoon, Co-founder and CEO, Accordant Media, commented: "Paul brings incredible experience and passion to Accordant Media at a formative moment for our company and the programmatic industry. He understands what it takes to deliver trusted professional services to the world's most sophisticated marketers while growing expert teams in data and technology-driven environments. That fits Accordant's principles and direction exceptionally well."
Prior to MediaVest, Longo was on the search and bidded media team at Microsoft. There, he played a key role in launching adCenter/Bing Ads and scaling Microsoft's Search Media Services division. Longo led a 50+ member client services team and received a leadership award. Earlier in his career, Longo led digital for L'Oreal Paris following stints at Atmosphere BBDO, OgilvyOne and Carlson Marketing Group. Longo is a graduate of Rutgers University.
At Accordant, Longo will build upon the expertise and success that Accordant's client results team delivers to clients, including scalable campaign results, custom execution of advanced programmatic media solutions and transparent cross-channel analytics and insights.
"We are thrilled to have Paul on board." said Matt Greitzer, COO and Co-founder of Accordant. "We are experiencing a surge in our business and Paul's expertise will be central to driving even more integrated, successful client relationships leveraging Accordant's systems and technologies."
"I have seen Accordant catapult itself in a relatively short time to become an extremely well-respected programmatic media company," added Paul Longo. "I am impressed by Accordant's combination of proprietary technologies, unapologetically expert services and experienced leadership. What appeals to me is Accordant's ability to truly deliver against this unique value proposition. As global marketers seek sophisticated programmatic solutions to unlock value, I expect Accordant's approach will be the winner."
Longo is based in Accordant's New York City office.
About Accordant Media
Accordant Media is an independent, programmatic media-buying and optimization company that makes audience targeting and biddable display media simpler and more effective for leading agencies and brand marketers. Accordant helps digital advertisers achieve targeted, efficient and scalable campaigns across paid display, video, mobile, social, email, in-stream audio, out-of-home and addressable television channels.In a complex era of cross-screen, cross-channel, exchange-traded media, Accordant employs audience-based targeting, retargeting, contextual targeting, and dynamic creative tactics. Its innovative custom audience segmentation engine, Audience Optics, exploits micro-segmentation, finely sculpted audience insights and dynamic inventory management to produce greater customer engagement and response rates. This is done with any data set, without restrictions, and with 100% transparency - helping clients gain access to dynamic inventory sources and deliver more targeted, relevant messages.
Co-founded by digital agency execsArt MuldoonandMatt Greitzer, Accordant Media is based in New York City with offices in San Francisco.
SOURCE Accordant Media
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