Civis Analytics Signs Local Market TV Ratings Agreement With Rentrak
--Civis Will Use Rentrak's TV Ratings to Advance Local TV Strategies--
April 14, 2014 --
PORTLAND, Ore., April 14, 2014 /PRNewswire/ --Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced an agreement with Civis Analytics to provide insights into corporate and political advertising campaigns by integrating Civis' predictive targeting with Rentrak's local television viewing ratings.
The integration of Civis' custom segments with Rentrak's TV currency provides insight into which programs, genres, stations and dayparts deliver higher densities of target audiences.
"We have applied our people science in media by building the next generation of tools for advertisers to optimize their spending and maximize exposure of their ads. Rentrak's ratings provide the coverage and flexibility we need to provide targeted and strategic insights to our clients," said Dan Wagner, president and CEO of Civis Analytics.
Wagner and his Obama Media Analytics staff first worked with Rentrak during the 2012 reelection campaign of President Obama to help develop the much acclaimed "optimizer."
"Staffed with key personnel from 2012, we are glad to partner with Rentrak again and look forward to continued success in the future," Wagner added.
"Our TV currency, along with Civis' custom segments, will give clients an edge in making more efficient and effective TV ad buys," said Chris Wilson, president of national television at Rentrak. "We are glad to continue our service in the political market to help drive successful campaigns."
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies.Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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