NewBay Media Expands Data and Research Capabilities
Acquisition of Ratings Intelligence Enhances TV Offerings
April 10, 2014 --
NEW YORK, NY -- (Marketwired) -- 04/10/14 -- NewBay Media, publisher of Multichannel News, Broadcasting & Cable, and Next TV, has announced the acquisition of television research and analysis firm Ratings Intelligence. The addition of Ratings Intelligence to NewBay's portfolio further affirms NewBay's deep commitment to content quality and to providing unique access to data-driven research reports to aid readers in their daily decision making.
"We continue to move forward in our goal to serve our markets as comprehensively as possible," says Steve Palm, CEO, NewBay Media. "The addition of Ratings Intelligence immediately strengthens our ability to serve the television production community and also opens up the door for future data research possibilities for our music, Pro AV, consumer electronic, and education audiences."
Ratings Intelligence provides its subscribers with daily television research reports that contextualize audience data. NewBay's editorial resources and expertise will allow the company to continue and expand on its commitment to producing independent analysis and indispensable business intelligence for the industry. Subscribers receive an incisive summary of the day's vital information, broken down into easy-to-understand written reports, along with supporting tables and charts, generated by Ratings Intelligence's visualization technology, that let readers quickly digest the key insights in each story.
Ratings Intelligence subscribers include executives at top television companies such as National Geographic, Warner Bros., Discovery, Disney, and CBS News, to name a few. Its work has been cited and its analysts have been quoted in Multichannel News, The New York Times, Huffington Post, and Crain's.
"We welcome the Ratings Intelligence team to NewBay and look forward to working with them on the expansion of the audience analysis they have been doing for subscribers," states Mark Robichaux, editor-in-chief, Multichannel News. "I am thrilled that this valuable research tool will now be a part of NewBay, and am looking forward to working with the Ratings Intelligence team."
Ratings Intelligence's Reess Kennedy, CEO, operations, and subscriber relationships, will remain with the company as it joins NewBay.
About RATINGS INTELLIGENCE
Ratings Intelligence is a research company owned by industry trade leader NewBay Media, based in New York's tech-centric Flatiron district. Ratings Intelligence puts TV ratings in context for busy executives making important business decisions based on the company's research. Find out more at www.ratingsintel.com.
About NEWBAY MEDIA
NewBay Media is positioned at the center of the world's most dynamic industries -- Music, AV/Pro Audio, Consumer Electronics/Gaming, Video, Broadcast and Cable Television, and Education. We connect and inform millions of constituents in these industries through our award-winning content, integrated media capabilities, and high-profile network-building and informative events. NewBay proudly serves some of the broadest BtoB professional and music enthusiast communities in the world through over 60 print and digital publications, 100 integrated web and mobile applications, 75 conferences and conventions, custom marketing services and e-commerce capabilities. Find out more at www.newbaymedia.com.
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