Industry Vet James D. Fielding Joins Awesomenesstv as Global Head of Consumer Products and Retail
Former Claire's CEO and Disney Stores President to Lead Multi-Platform Media Company into Retail
April 08, 2014 --
LOS ANGELES, April 8, 2014 /PRNewswire/ -- James D. Fielding, a passionate and experienced consumer products executive, is joining AwesomenessTV as Global Head of Consumer Products and Retail. Fielding, who has an extensive track record in retail, having served as CEO for Claire's and President of Disney Stores Worldwide, will oversee all consumer products and retail efforts for multi-platform media company AwesomenessTV.
"Jim is a true visionary in the retail industry and, as former CEO of Claire's, he brings a unique perspective on our target teen audience," said AwesomenessTV's Founder and Chief Executive Officer Brian Robbins. "He is a great addition to our management team."
Added Michael Francis, Chief Global Branding Officer at DreamWorks Animation, "I'm thrilled to have Jim on board as part of our larger global CP organization. Jim is uniquely suited to position AwesomenessTV's product and retail business on a fast track to success."
"AwesomenessTV has built an amazing brand in a very short time, engaging teens around the world," said Fielding. " This is an incredible opportunity. I look forward to building a long-term business strategy around consumer products and retail experiences that speaks to our fans in new and innovative ways."
Fielding's most recent post as CEO of Claire's Stores was preceded by four years as President of Disney Stores Worldwide, where he oversaw a $1.2 billion global business operating 360 stores in 12 countries as well as the DisneyStore.com business in five countries. In this role, Fielding led a complete rearchitecture of the company's brand and merchandising strategy, including worldwide store expansion, the launch of a new concept in 2010 and the development of their e-commerce business. An 11-year veteran of Disney, Fielding also held the position of EVP, Global Retail Sales and Marketing for Disney Consumer Products, where he was responsible for account management, retail operations, franchise development and brand imaging for all consumer products categories.
Prior to his time at the Walt Disney Company, Fielding served as General Merchandise Manager for the coed division of Lands' End Inc., where he led all channels of distribution including Internet, catalogue and stores. He has also held several key roles in the merchandising world at companies including The Gap, The J. Peterman Company and Dayton Hudson Department Store.
AwesomenessTV,a leading multi-platform media company serving the global teen audience and one of the most subscribed to teen destinations on YouTube,is a wholly owned subsidiary of DreamWorks Animation. Included under the AwesomenessTV banner are AwesomenessTV, a channel featuring scripted and reality series including IMO, Make Me Over, Austin Mahone Takeover, Mindless Takeover, Side Effects and Runaways; AwesomnessX, a channel for guys built around sports, gaming, comedy, pranks and lifestyle; and ATV Network, a community based MCN focused on discovering and supporting the next generation of YouTube stars.Beyond the YouTube platform AwesomenessTV produced and distributed the feature filmMindless Behavior: All Around The Worldand its first TV series aired on Nickelodeon. Awesomeness TV is headed by Brian Robbins (Smallville, Varsity Blues, All That) and Joe Davola (In Living Color, Smallville, MTV Networks).
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