Cable, TV, and Radio Broadcasters Can Now Offer Online Marketing Services to Advertisers
Boostability Announces Partnership Opportunities for Broadcasters
April 07, 2014 --
LAS VEGAS, April 7, 2014 /PRNewswire/ --Online marketing leader Boostability recently announced it has customized its partner programs, enabling TV, cable, and radio agencies to offer search engine optimization (SEO) services to their advertisers. As local advertisers have shifted their marketing dollars to digital and online marketing, broadcasting sectors such as radio, TV, and cable have seen advertising revenue remain flat and even decline.
According to a recent study by Borrell, businesses will spend $35.2 billion in local online marketing this year. Broadcast media partners who plug into Boostability's full-service online marketing programs are now able to capture a share of this highly profitable revenue.
"Now the broadcast industry can offer online marketing services directly to its advertisers," said Travis Thorpe, CEO and founder. "Television, cable, and radio advertising all influence consumers to search online for products and services. They hear an ad on the radio or see a TV spot and then go online to learn more. Adding online marketing services to broadcast ad package offerings will greatly increase the broadcaster's revenue and improve the advertiser's experience."
Mike Carruthers, owner of Strand Media, says "Boostability provides everything a broadcaster needs to successfully offer online marketing services." He went on to say, "We were hesitant to offer something we didn't know a lot about, but their trainings, transparent technology, white-labeled reporting and overall service have made it easy for us to add a powerful recurring revenue stream to our business."
To further announce Boostability's launch into the broadcasting market, they are exhibiting at the NAB (National Association of Broadcasting) show in Las Vegas. There, they will meet industry leaders and demonstrate the marketing services available to a wide range of broadcast media advertisers. Boostability can be found in the LVCC North Hall Connected Media World, Booth #7C.
Boostability (www.boostability.com) is focused on providing online optimization services to small and local businesses. With a number of high-profile partners in various national and international business sectors, the company has become a trusted name in search engine optimization. Boostability keeps their work completely transparent and visible to clients by offering easy-to-read reports, expert analysis, and world-class customer support.
Snapp Conner PR
Gina Kaillet, 801-994-9625
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